Tuya Smart (@tuyasmart5602), a corporate channel from the United States, posts AI and smart-home product demos, developer summit recordings and trade show coverage for about 11,800 subscribers with a median of roughly 98,000 views per video. It uploads about 22 videos a year. Estimated sponsored integration rate is $150 to $250 per video, since the channel is brand-owned and shows no paid third-party sponsorships.
Corporate AI platform channel with near-100K median views on product launches
- About 11,800 subscribers and a median of roughly 97,700 views per video.
- Recent launch clips such as Doova at IFA Berlin reached about 205,000 views.
- Shorts make up 20% of uploads, and the median runtime is about 115 seconds.
Brand fit report
Content
- Formats
- product demo, event recap, developer summit recording, trade show coverage
- Tone
- informative, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for most uploads, with full summit recordings running 2 to 3 hours
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- smart home devices, ai hardware, pet tech, developer platforms
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes the company's own products and partners' devices shown at Tuya events, such as Fuzozo and Aura at CES2026.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent titles or descriptions; the channel covers product launches, developer events and smart home hardware.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 12k | 98k | 4 |
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Build Smart Hardware with Natural Language by Tuya Cobuilder · 81k views
▶What new AI opportunities are emerging across Europe? 👀 · 206k views
▶What AI gadget do you wish you had? You might find it at the · 178k viewsLast three uploads, latest 2 days ago.
Tuya Inc. (NYSE: TUYA; HKEX: 2391) is a leading global AI cloud platform service provider dedicated to bringing AI into everyday life. Through its TuyaOpen open-source development framework and universal AI Agent engines, including the AI Agent development platform, Tuya integrates multimodal AI capabilities to lower barriers for AI development, efficiently advancing the realization of AI-driven lifestyles and accelerating AI integration with the physical world. Email：marketing@tuya.com Website：www.tuya.com
About Tuya Smart
Tuya Smart (@tuyasmart5602) is the official YouTube channel of Tuya Inc., a global AI cloud platform company listed on the NYSE and HKEX. Per the company website and channel description, the channel covers the TuyaOpen developer framework, AI agents, smart home and pet hardware, and event coverage from CES, IFA and the Tuya Global Developer Summit.
The channel has about 11,800 subscribers and roughly 3.8 million lifetime views across 434 videos. Median views are about 98,000 per video, with about 22 uploads in the past year. Viewers are likely developers, hardware makers and smart home buyers, though these audience figures are estimates.
This is a corporate channel and it does not run paid third-party sponsorships. Brands that want placement with a technology audience can book a sponsored integration at $150 to $250 per video, which works out to $20 to $35 per 1,000 median views. That compares with a typical $10 to $30 CPM for paid ads. Smart home, pet tech or AI hardware brands looking for an owned-media partner should consider this channel.
Written from Tuya Smart's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tuya Smart can edit or remove this page at any time.
Questions about Tuya
How much does Tuya Smart charge for a sponsored video?
Tuya Smart's estimated sponsored integration rate is $150 to $250 per video, based on a median of about 98,000 views at $20 to $35 per 1,000 views. Rates are estimates, not a published price list, and the channel is brand-owned, so confirm terms directly.
What does Tuya Smart post about on YouTube?
Tuya Smart posts short product demos of AI and smart home hardware, developer summit recordings, and trade show coverage from CES, IFA and similar events. Recent uploads include Doova, a home companion robot for seniors, and TuyaClaw, an AI agent for desktop and physical environments.
How do I contact Tuya Smart for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but Tuya Smart is a corporate account, so partnership requests may need to go through the company's marketing team.
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