Kant (@tvkant), a Russian channel run by the Kant sporting goods store network, publishes winter sports, cycling and outdoor content with about 92,300 subscribers and roughly 3,400 median views per video. It posts around one video per day, mostly Shorts, with a rate range of $150 to $250 per video for sponsored integrations.
Russian winter sports audience reached through daily Shorts from a gear retailer
- About 92,300 subscribers and 17.4 million lifetime views.
- Median of roughly 3,400 views per video across 50 recent uploads.
- Around 27 uploads in the last 90 days, roughly two per week.
- Sponsored rate estimated at $150 to $250 per video, a CPM of $20 to $35 per 1,000 median views on long-form or $4 to $8 on Shorts.
Brand fit report
Content
- Formats
- short vertical news clips, gear reviews, long-form interviews and lecture recordings, digest episodes
- Tone
- informative, enthusiastic
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most uploads; 8 to 12 minutes for digest and event recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- sporting goods retail (own store network)
- Affiliate links
- No
Recent uploads repeat a bonus promotion for purchases at Kant stores in their own descriptions, with no third-party sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Digest episodes cover international sports federation decisions and sanctions-related news, such as 'FIS о нейтральном статусе российских спортсменов', which can carry political sensitivity.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 92k | 3.4k | 27 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Тренер Светы Аплачкиной о лактометре #бег #тренировки #спорт · 1.2k views
▶Про новинки #лыжи #сноуборд #новинки · 3.9k views
▶Технологические инновации #новое #экипировка #лыжи #технолог · 3.4k viewsLast three uploads, latest 1 days ago.
Приветствуем вас в нашем спортивном коммьюнити! "Кант" – это не просто канал сети спортивных магазинов, это пространство, которое объединяет людей, влюбленных в спорт – сноубординг, бег, горные лыжи, беговые лыжи, велоспорт, горный туризм и активный аутдор. А ещё наша страсть – это горы и природа! Поэтому мы особенно любим заниматься спортом в горах;) Здесь мы публикуем: - лайфхаки и обучающие видео; - единственный в своем роде дайджест новостей горнолыжно-сноубордической индустрии; - интервью со спортсменами и опинион лидерами индустрии экстремальных видов спорта; - обзоры различной экипиров
About Кант
Kant (@tvkant) is a Russian-language YouTube channel run by the Kant sporting goods store network, covering snowboarding, skiing, cycling, running and outdoor activity. The channel posts a mix of short news clips, gear reviews, how-to tips and longer recordings of interviews and public talks, usually about one video per day, with most uploads under a minute.
Based on its titles and descriptions, the audience is likely Russian-speaking winter sports and cycling enthusiasts, skewing toward adults aged 25 to 44, though these are estimates rather than platform-reported figures. The channel's median view count is around 3,400 per video across its last 50 uploads, with its subscriber base near 92,300.
The channel is best suited to brands selling ski, snowboard, cycling or outdoor equipment to Russian buyers. Estimated sponsored rates are $150 to $250 per video, a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 typical for paid ads.
Written from Кант's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Кант can edit or remove this page at any time.
Questions about Кант
How much does Kant charge for a sponsored video?
Based on median views of about 3,400 and the Starbooked rate rule, an estimated sponsored video costs $150 to $250 per video, with a CPM of $20 to $35 per 1,000 views for long-form. Final pricing depends on format and agreement with the creator.
What does Kant post about on YouTube?
Kant posts short winter sports news digests, ski and snowboard gear reviews and launches, cycling tips and route advice, and recordings of interviews and public talks. Most uploads are under a minute, and the channel's content is in Russian.
How do I contact Kant for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile to see whether this channel is boosted.
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