TOKYO WHEELS (@tw_ch) is a Japanese cycling apparel channel run by TOKYOlife CEO Mori and staff. It has about 40,500 subscribers, a median of roughly 11,000 views per video, and uploads several times a week. Sponsored integrations are estimated at $220 to $380 per video, based on the rate rule.
Japanese cycling apparel audience with strong views on fabric and fit
- Median of about 10,940 views per long-form video across 835 uploads
- Recent helmet and bike-theft safety videos reached 52,850 and 180,640 views
- Roughly 50 uploads in the past year, with 36 in the last 90 days
Brand fit report
Content
- Formats
- product review, how-to tips, ride vlog
- Tone
- friendly, practical
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cycling apparel, rainwear, cycling eyewear, footwear
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop TOKYO WHEELS and product lines such as Elgin, Rox and FUNCTION SHIRTS in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover apparel, commuting and helmet safety with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 72 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【生地から作った、雨の日の上着】コットンのような生地で、雨を止めて蒸れを逃がす。普段の上着として着られる完全防水の雨具 · 1.5k views
▶自転車のピチピチパンツ、間違った穿き方３選！ · 31k views
▶【自転車乗りの秋の普段着、この2枚】体温 37.5℃と湿度 37.5% を保つ素材。新幹線で快適なシャツ FUNCTIO · 4.8k viewsLast three uploads, latest today.
TOKYO WHEELS を運営するTOKYOlife CEO もり氏とTOKYO WHEELSスタッフが自転車に関する様々なことで遊びます。 TOKYO WHEELSとは ◉自転車🚴♂️乗りの為の洋服屋 ◉自転車本体は扱ってません！ ◉世界中のサイクリストをお洒落に！ Instagram @tokyowheels https://www.instagram.com/tokyowheels/ WEBサイト https://www.tokyolife.co.jp/tokyowheels/?utm_source=youtube&utm_medium=video&utm_campaign=ytw_200221_channelArt_TWshopURL
About TOKYO WHEELS
TOKYO WHEELS is a Japanese YouTube channel run by Mori, CEO of TOKYOlife, and the channel's staff. It focuses on cycling apparel: rainwear, jerseys, bibs, commuting clothes and fashion-minded cycling outfits. Videos are mostly 8 to 25 minutes long, filmed on camera, with product walkthroughs and practical tips. The channel has about 40,500 subscribers and a median of about 10,940 views per video.
The audience is likely Japanese cyclists and urban commuters, skewing male and aged 25 to 44. These are estimates from titles and topics, not platform data. Viewers tend to buy into the brand's own apparel, so the channel suits apparel and safety-gear brands wanting a focused domestic audience. Rates are estimated at $220 to $380 per video, a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 for paid ads.
This creator suits Japanese cycling and fashion brands, and gear makers looking for an enthusiast audience.
Written from TOKYO WHEELS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TOKYO WHEELS can edit or remove this page at any time.
Questions about TOKYO
How much does TOKYO WHEELS charge for a sponsored video?
Estimated rates are $220 to $380 per sponsored video, based on a median of about 10,940 views per long-form upload at $20 to $35 per 1,000 views. Rates are estimates and not published by the creator, so confirm terms directly.
What does TOKYO WHEELS post about on YouTube?
TOKYO WHEELS posts about cycling apparel, including rainwear, jerseys, commuting clothes and footwear, plus bike-safety and ride vlogs. Most videos are in Japanese and run 8 to 25 minutes, with some Shorts.
How do I contact TOKYO WHEELS for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. No public business email is listed on the channel.
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