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Twin City News (@twincitynews) is an independent Pakistani digital news channel based in Islamabad and Rawalpindi, covering politics, security and local culture. With about 7,100 subscribers and roughly 147 median views per video, it posts about one video a month, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Twin

Local Islamabad and Rawalpindi news audience with a political focus

  • About 7,100 subscribers and a median of 147 views per video
  • Posts about one video every 1 to 3 months, so reach is limited
  • Estimated rate of $150 to $250 per video, reflecting low view counts
Best forlocal awareness campaignsevent promotion in Islamabad
Watch forVery low view counts and infrequent uploads limit reach; the channel is politically focused.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics80%
Society15%
Sports5%
Formats
short news clips, on-location reports, press conference coverage
Tone
serious, informative
Language
UR
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 90 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Positive share of 30 comments
Engagement2.2%
Likes and comments per view on recent videos
Audience asks aboutWhat is the latest political development in Pakistan?How do fuel price changes affect me?What is happening in Islamabad today?
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
35%women
65%men
Countries
Pakistan95%
Saudi Arabia3%
🇺🇸 United States2%
LanguagesUrdu 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Content centers on political coverage, including titles such as 'Govt moves to ban 27 YouTube channels including Imran Khan' and security-related reporting, which carries political sensitivity.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.1k1471
X–––
Instagram–––

Benchmark score: 5 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 8 days ago.

Twin City News (TCN) is an independent unbiased digital news platform covering the two power sharing cities, focuses primarily on politics, security, and promotion of culture, discovery of untapped talents of the youth. TCN stands singular for its focus on exploring the twin cities espousing true journalistic values and ethics. TCN is also among platforms endorsed by Prime Minister’s Kamyab Jawan Scheme being the one among the said programme’s uncounted success stories. TCN is also a part of Pakistan Entrepreneur Journalism Program; mentored by senior national and international journalists and
Twin City News's own profile description on YouTube

Are you Twin City News? Claim or remove this profile.

About Twin City News

Twin City News is an independent digital news channel covering Islamabad and Rawalpindi. Its YouTube videos are short, low-production news clips in Urdu, often reporting on politics, security, local events and culture. The channel has about 7,100 subscribers and a median of 147 views per video, with uploads roughly once a month in recent months. The website also features team and event coverage, including sports and community news, per its website.

The audience appears to be mostly Urdu-speaking viewers in Pakistan with an interest in local and national politics. These audience figures are estimates based on content and language, not verified analytics. Its political focus makes it a fit for local event promotion rather than general lifestyle campaigns.

At an estimated $150 to $250 per sponsored video, the channel is priced well below typical market rates. At a CPM of $20 to $35 per 1,000 views, its low view counts make this a small-budget option, compared with paid ads at a $10 to $30 CPM. Brands seeking local Pakistani reach on a tight budget should consider it.

Written from Twin City News's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Twin City News can edit or remove this page at any time.

Questions about Twin

How much does Twin City News charge for a sponsored video?

Twin City News is estimated at $150 to $250 per sponsored video, based on its median of 147 views and the minimum rate floor. The channel has no sponsorship history in its recent videos, so rates are an estimate and not a published price list.

What does Twin City News post about on YouTube?

Twin City News posts short Urdu news clips covering politics, security, Islamabad local events and culture. Videos are typically under 90 seconds and filmed on location, with some press conference and sports coverage. The channel uploads irregularly, roughly once every one to three months.

How do I contact Twin City News for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, which handles the request. The channel's public site also lists an editorial email address, but you should confirm before using it for commercial outreach.

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