Twitter University
Twitter University, @twitteruniversity, publishes long-form engineering talks on distributed systems, Mesos, Aurora and infrastructure at scale. The channel has about 26,800 subscribers and a median of roughly 2,700 views per video. Uploads have stopped since 2017. Sponsored integrations would cost about $50 to $90 per video, based on the median-view rate rule.
Engineering audience of developers watching long-form infrastructure talks
- Median of about 2,680 views per video across 95 uploads
- Around 26,800 subscribers, with 1.84 million lifetime views
- Engagement rate of 0.88 percent, mostly from technical viewers
Brand fit report
Content
- Formats
- conference talk recordings, slide-led presentations, panel discussions
- Tone
- technical, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 15 to 45 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent talks cover infrastructure engineering with no flagged content in titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How We Learned to Stop Worrying and Love Fan-In at Twitter · 15k views
▶Scaling Reliability at Twitter: So You Want to Add a 9 · 2.6k views
▶Building Twitter’s Next-Gen Alerting System · 2.9k viewsLast three uploads, latest 3560 days ago.
Here at Twitter University, we're educating our own engineers & the technical community at large through discussion of emerging technologies, sharing of new ideas, and contributions to Open Source. Follow us at http://twitter.com/university for all the latest from our team!
About Twitter University
Twitter University is a YouTube channel that hosts recorded engineering talks from Twitter and the wider technical community. Its 95 videos focus on distributed systems, cluster management, Apache Mesos and Aurora, and observability, with most content recorded at developer conferences around 2014 to 2017. The channel is no longer uploading, so its library is archival rather than active.
Estimated viewers are software engineers and infrastructure specialists, mostly in the United States, with a smaller share in India and the United Kingdom. Median views sit near 2,700 per video, with occasional talks reaching above 15,000. These demographic figures are estimates, not platform data.
Brands seeking developer audiences could consider this channel for archival sponsorship, though the lack of recent uploads limits its value. At an estimated $50 to $90 per video, the implied CPM of $20 to $35 per 1,000 views compares with typical paid ad CPMs of $10 to $30.
Written from Twitter University's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Twitter University can edit or remove this page at any time.
Questions about Twitter
How much does Twitter University charge for a sponsored video?
Based on a median of about 2,680 views and the standard long-form rate of $20 to $35 per 1,000 views, a sponsored video would be estimated at roughly $50 to $90 per video. Final rates depend on the scope of the integration.
What does Twitter University post about on YouTube?
Twitter University posts recorded engineering talks about distributed systems, Apache Mesos and Aurora, cluster operations, and observability. Most videos are conference presentations from 2014 to 2017, typically 15 to 45 minutes long.
How do I contact Twitter University for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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