Starbooked

知育おもちゃんねる

@知育おもちゃんねる · JP · JA

知育おもちゃんねる (@知育おもちゃんねる), a Japanese channel run by a father who reviews educational toys and early-childhood learning methods, has about 1,570 subscribers and a median of roughly 4,300 views per video. Uploads have stopped since its 2025 restart announcement. Sponsored-integration rates are estimated at $150 to $250 per video. Per the creator's website, the host is affiliated with the Pendemy educational blog.

Why brands book 知育おもちゃんねる

Japanese parenting channel reviewing educational toys for ages 0 to 6

  • Median of about 4,300 views per video across 17 uploads
  • Strongest video drew roughly 170,000 views on a speech-delay topic
  • Long-form reviews run 6 to 15 minutes with detailed toy breakdowns
Best foreducational toy brandsearly childhood product launches
Watch forUploads have been paused since 2021 except a 2025 restart note; audience is small and recent reach is unproven.

Brand fit report

Content

Topics, IAB taxonomy
Parenting70%
Toys30%
Formats
toy review, how-to explainer, parenting advice
Tone
informative, earnest
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
6 to 15 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.6%
Likes and comments per view on recent videos
Audience asks aboutwhich educational toys suit a given agehow to support speech development in toddlerswhether a toy's learning benefits are real
Age
10%18-24
60%25-34
25%35-44
5%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
educational toys, children's books
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; the channel metadata flags affiliate links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is parenting and toy reviews with no flagged themes; the 'Judaism-inspired home education' video is a parenting method discussion, not a suitability concern.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k4.3k0
X–––
Instagram–––

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 580 days ago.

最新の知育おもちゃ、子育て法、教育関連の情報を発信します! 日々、最先端の知育関連の論文や書籍、知育おもちゃをあさっている知育マニアのパパがお届けします。 賢く・強い子に育てるためには、子供が小さいうちに適切な知育を施すことが大切です。 そのために、まず親が子育てに対して深く理解し、子供と共に成長していくことが不可欠です。 どんどん有益な情報を発信していくので、一緒に成長していきましょう♪ 知育ブログ - Pendemy - https://pendemy.com/blog Instagram https://www.instagram.com/pen_gakucho/ Twitter https://twitter.com/Pendemy1
知育おもちゃんねる's own profile description on YouTube

Are you 知育おもちゃんねる? Claim or remove this profile.

About 知育おもちゃんねる

知育おもちゃんねる is a Japanese YouTube channel that posts educational toy reviews, early childhood learning methods and parenting advice. The videos are long-form, typically 6 to 15 minutes, and are presented in an earnest, informative style with timestamps and product comparisons. Per the creator's website pendemy.com, the host is a father who runs the Pendemy educational blog. Audience estimates suggest parents of toddlers and preschool-age children, mostly in Japan, with women making up a majority.

The channel has about 1,570 subscribers and a median of around 4,300 views per video, with a single standout video near 170,000 views. Uploads have been sparse since 2021, with a restart announced in March 2025. No sponsorships were found in the recent videos, though affiliate links are indicated.

Estimated sponsored-integration rates are $150 to $250 per video, which at median views is roughly $35 to $60 CPM, above the $10 to $30 typical for paid ads. Brands selling educational toys aimed at ages 0 to 6 should book it for trial placements.

Written from 知育おもちゃんねる's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 知育おもちゃんねる can edit or remove this page at any time.

Questions about 知育おもちゃんねる

How much does 知育おもちゃんねる charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of about 4,300 views and the Starbooked long-form rate. Rates are indicative and should be confirmed directly with the creator before booking.

What does 知育おもちゃんねる post about on YouTube?

The channel posts Japanese-language reviews of educational toys, early childhood learning methods, and parenting topics such as speech development. Videos are typically 6 to 15 minutes and aimed at parents of children aged 0 to 6.

How do I contact 知育おもちゃんねる for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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