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МАЗай

@мазаиавтоподбор · RU · RU

Oleg Mazay (@мазаиавтоподбор), a Russia-based car expert and entrepreneur, makes Russian-language videos on trucks, commercial vehicles and cars, including China vs Europe comparisons. The channel has about 50,100 subscribers and 2,259 median views, with roughly 50 uploads a year, mostly Shorts. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book МАЗай

Russian truck buyers, reached through a 50,000-subscriber automotive expert

  • Median views of about 2,259 per video across the last 30 uploads, with peaks above 29,000
  • Around 50 uploads in the past year, so frequent exposure for a campaign
  • Shorts-heavy catalogue (76 percent) makes sponsored spots cheap per view
Best forcommercial vehicle parts and fluidsfleet and used vehicle services
Watch forAudience is Russia-focused and sponsorship history is absent; check brand fit before booking.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Business and Finance10%
Society5%
Formats
short vertical explainers, documentary-style short, comparison top-5 list
Tone
direct, analytical
Language
Russian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds, with occasional long-form videos of 10 to 17 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhich truck or van is reliable to buyhow to avoid fake listings and inspect a used vehiclefuel and running cost differences between models
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
15%women
85%men
Countries
Russia92%
Kazakhstan3%
Belarus2%
LanguagesRussian 94%English 6%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
used vehicle inspection services
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own vehicle selection service in video descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Historical documentaries on the GAZ Gazelle and Yeltsin-era context (for example 'Gazelle and Yeltsin: Coincidence or Trick?') touch on politics lightly; no other flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube50k2.3k44

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 52 days ago.

Меня зовут Олег Мазай. Я автоэксперт, предприниматель и занимаюсь профессиональным автоподбором по всей России. На канале — честные обзоры грузовой, коммерческой и легковой техники, сравнение китайских и европейских автомобилей, разбор надёжности, технологий и особенностей эксплуатации. - Тягачи, самосвалы, LCV и спецтехника - Легковые автомобили - Автоподбор и диагностика - Китай vs Европа — без прикрас Моя цель — помогать вам принимать правильные решения при покупке автомобилей и техники, основываясь на фактах, опыте и профессиональной экспертизе. 📞 Автоподбор по России: +7 903 249 47 10
МАЗай's own profile description on YouTube

Are you МАЗай? Claim or remove this profile.

About МАЗай

Oleg Mazay runs the Russian-language channel МАЗай (@мазаиавтоподбор) from Russia, presenting himself as an automotive expert and used-vehicle selection professional. His posts are mostly short vertical videos under a minute, alongside occasional longer documentary-style pieces on trucks, the GAZ Gazelle, and China versus Europe car comparisons. The channel has about 50,100 subscribers and 33.6 million lifetime views.

According to the channel description, viewers are mainly Russian-speaking truck operators, small fleet owners and car buyers. These audience estimates are not platform-verified. Median views sit near 2,259 per video across the last 30 uploads, with the top videos reaching 20,000 to 30,000 views.

At $20 to $35 CPM for long-form work and $4 to $8 CPM for Shorts-heavy channels, a sponsored spot is quoted here at $150 to $250 per video, compared with $10 to $30 CPM for typical paid ads. Brands selling commercial vehicle products or fleet services should consider it.

Written from МАЗай's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. МАЗай can edit or remove this page at any time.

Questions about МАЗай

How much does Oleg Mazay charge for a sponsored video?

Based on the channel's Shorts-heavy catalogue and a median of about 2,259 views, a sponsored video is estimated at $150 to $250. This is a computed range, not a published rate card. Confirm current terms directly with the creator before booking.

What does Oleg Mazay post about on YouTube?

He posts Russian-language videos about trucks, commercial vehicles, and cars, including reliability breakdowns, used vehicle inspection tips, and China versus Europe comparisons. Most videos are short, under a minute, with some longer documentary-style pieces on vehicles such as the GAZ Gazelle.

How do I contact Oleg Mazay for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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