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UCLA Irv and Xiaoyan Drasnin Communication Archive

@ucladrasninarchive · US · EN

UCLA Irv and Xiaoyan Drasnin Communication Archive (@ucladrasninarchive), a university archive in the US, shares digitized campus speeches, historic news and TV commercials. About 24,600 subscribers, median views near 1,000, roughly 38 uploads a year. Brand deal rate: $150 to $250 per video, given the small view counts. Distinctive detail: clips of Mae West, Jesse Jackson and Carol Burnett from UCLA talks.

Why brands book UCLA

Archival university channel with steady nostalgia-driven reach, best for heritage brands

  • About 24,600 subscribers and roughly 6 million lifetime views
  • Median views near 1,000 per video, with peaks above 1,700 on Mae West and Jesse Jackson clips
  • Around 38 uploads a year, with 44% of recent videos as Shorts
Best forheritage and nostalgia brandseducation and university recruitment
Watch forLow median views and a university audience mean sponsored reach is modest; the channel does not accept sponsorships in its visible history.

Brand fit report

Content

Topics, IAB taxonomy
Television35%
Education30%
Sports15%
Entertainment20%
Formats
archival clips, short-form vertical clips, campus quiz videos
Tone
informative, nostalgic
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement5.2%
Likes and comments per view on recent videos
Audience asks aboutWho is this historical figure?Where can I find the full talk?Is this footage licensed for use?
Age
25%18-24
25%25-34
20%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States80%
🇬🇧 United Kingdom5%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Archival news clips cover historical violence and political events, such as 'Menedez Double Homicide Originally Thought to be a Mob Hit?!'

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube25k1k15

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days15 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 19 days ago.

We are grateful to UCLA alumnus Irv Drasnin--a broadcast journalist and documentarian--and his wife Xiaoyan Zhao Drasnin--a communication researcher and writer--for their gift establishing the UCLA Irv and Xiaoyan Zhao Drasnin Communication Archive. UCLA has been preserving and protecting historic media content for more than a half-century. Our collections include recordings of campus speakers at UCLA and historic news content. Beginning with the Watergate Hearings, our Department has worked to preserve our collective memory of vital events in our history. Through this YouTube channel, we are
UCLA Irv and Xiaoyan Drasnin Communication Archive's own profile description on YouTube

Are you UCLA Irv and Xiaoyan Drasnin Communication Archive? Claim or remove this profile.

About UCLA Irv and Xiaoyan Drasnin Communication Archive

The UCLA Irv and Xiaoyan Drasnin Communication Archive channel (@ucladrasninarchive) is run by UCLA's Department of Communication. It posts digitized archival material: campus speeches, historic television news, vintage commercials and documentary clips, often cut into short vertical videos with captions. Recent uploads include Archbishop Fulton Sheen, Mae West and Jesse Jackson talks, as well as 1980s and 1990s news segments.

The channel has about 24,600 subscribers and roughly 6 million lifetime views. Median views sit near 1,000 per video, and the team uploads about 38 videos a year, with 44% of recent uploads as Shorts. The audience is likely older nostalgia and history viewers, plus students, mostly in the United States; these are estimates from the content, not measured data.

Brands seeking heritage or education audiences may book this channel for sponsored content at $150 to $250 per video, which works out to about $20 to $35 CPM on median views versus typical paid ad CPMs of $10 to $30. Note that the channel shows no sponsorship history and is run by a university, so availability should be confirmed first.

Written from UCLA Irv and Xiaoyan Drasnin Communication Archive's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UCLA Irv and Xiaoyan Drasnin Communication Archive can edit or remove this page at any time.

Questions about UCLA

How much does UCLA Irv and Xiaoyan Drasnin Communication Archive charge for a sponsored video?

Based on its median views of about 1,000, a sponsored video would typically cost $150 to $250, which is the minimum range on Starbooked. Rates are estimates and depend on format and availability. Contact details unlock on Starbooked for $0.80.

What does UCLA Irv and Xiaoyan Drasnin Communication Archive post about on YouTube?

The channel posts digitized archival content from UCLA, including campus speeches by figures such as Mae West and Jesse Jackson, historic TV news, vintage commercials, and sports highlights. Most videos are short clips under about a minute, many formatted as Shorts with historical captions.

How do I contact UCLA Irv and Xiaoyan Drasnin Communication Archive for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's listed email is for licensing archival material, not sponsorships. Boosted creators can be booked through Starbooked, so check whether this channel is available that way.

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