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松本吉弘-まつもとぐみ

@松本_吉弘 · JA

松本吉弘-まつもとぐみ (@松本_吉弘) is a Japanese mahjong professional who posts long-form mahjong streams, guest interview series and tournament recaps on YouTube. The channel has about 72,500 subscribers and a median of roughly 25,600 views per video, with about one upload a month. Sponsored integrations are estimated at $500 to $900 per video.

Why brands book 松本吉弘-まつもとぐみ

Japanese mahjong pro with 72,500 subscribers and steady 25,000-view median

  • Median of about 25,600 views per video across 30 recent uploads
  • Mean views near 31,000 and top-decile views above 67,000 show a loyal core audience
  • Roughly 1 video per month, with 2 to 3 hour long-form streams
Best formahjong and tabletop game publishersJapanese lifestyle or hobby brands targeting adult gamers
Watch forLong, low-production streams and Japanese-only content limit reach outside Japan; posting cadence is slow.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming70%
Hobbies & Interests20%
Business & Finance0%
Formats
live stream recordings, guest interview series, tournament commentary, long-form gameplay
Tone
casual, energetic
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
over 60 minutes, usually 1 to 3 hours

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.3%
Likes and comments per view on recent videos
Audience asks abouthow to improve at mahjong strategywhich tiles to discard in a given handhow the Mリーグ and tournament results play out
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
mahjong books, eyewear, publishing
Affiliate links
No

Recent descriptions promote his book 『最速で強くなる麻雀』 (KADOKAWA) and a co-branded eyewear product, which are self-promotion rather than paid third-party sponsorships; no sponsorship disclosures found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is gambling-adjacent mahjong play for stakes in some matches (e.g. the "負けたらホラーの刑" penalty game), but no profanity or adult material appears in titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube73k26k1
X–––

Benchmark score: 60 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers44 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest 17 days ago.

日本プロ麻雀協会/渋谷ABEMAS 松本吉弘のYouTubeチャンネルです〜!! Twitterアカウント https://twitter.com/yoshihiro_npm
松本吉弘-まつもとぐみ's own profile description on YouTube

Are you 松本吉弘-まつもとぐみ? Claim or remove this profile.

About 松本吉弘-まつもとぐみ

松本吉弘-まつもとぐみ (@松本_吉弘) is a Japanese professional mahjong player who posts long-form streams, guest interview series, and tournament recap videos on YouTube. The channel publishes roughly one video per month, most running well over an hour, and is built around live mahjong play with commentary.

The audience is estimated to be mostly Japanese adults with a strong interest in mahjong strategy and competitive play. The channel also promotes his book 『最速で強くなる麻雀』 and a co-branded eyewear product, which are self-promotion rather than third-party sponsorships. Sponsored integrations are estimated at $500 to $900 per video, which compares with a $20 to $35 CPM for long-form sponsorships against typical paid-ad CPMs of $10 to $30. Brands in mahjong, tabletop games, or Japanese hobby publishing with a Japanese-speaking audience should consider booking him.

Written from 松本吉弘-まつもとぐみ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 松本吉弘-まつもとぐみ can edit or remove this page at any time.

Questions about 松本吉弘-まつもとぐみ

How much does 松本吉弘-まつもとぐみ charge for a sponsored video?

Based on the channel's median of about 25,600 views and the long-form rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at $500 to $900 per video. Final pricing depends on the integration format and should be confirmed directly with the creator.

What does 松本吉弘-まつもとぐみ post about on YouTube?

The channel posts long mahjong streams, guest interview series featuring other pros and streamers, and tournament recaps from the creator's point of view. Most videos run one to three hours and are in Japanese.

How do I contact 松本吉弘-まつもとぐみ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's public links point to the creator's X account (@yoshihiro_npm).

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