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【公式】ハッピネスダンス&丸竹夷盆踊り

@シアーハッピネス · JP · JA

Sheer Happiness (@シアーハッピネス), a Kyoto-based dance project in Japan led by Akiko Masuda, makes short dance videos for older adults, with about 2,360 subscribers and roughly 2,070 median views per video. It posts about 50 uploads a year, mostly Shorts. Estimated rate: $150 to $250 per video.

Why brands book 【公式】ハッピネスダンス&丸竹夷盆踊り

Reach an older Japanese audience through gentle, easy-to-follow dance content

  • Median of about 2,070 views per video across 30 recent uploads
  • Roughly 50 uploads in the past year, keeping a steady presence
  • Engagement rate of 0.71% and a strong fit for senior health messaging
Best forsenior health and wellness productscommunity and care-facility campaigns
Watch forSmall audience and low engagement; reach is niche and concentrated in Japan.

Brand fit report

Content

Topics, IAB taxonomy
Health45%
Performing Arts35%
Music20%
Formats
short-form dance choreography, live practice sessions, long-form livestream chats
Tone
warm, instructive
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks abouthow to join a classhow to do the seated choreographywhich songs are used
Age
5%18-24
10%25-34
20%35-44
65%45+
Gender
75%women
25%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is gentle exercise and dance for seniors with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.4k2.1k10
Instagram–––
TikTok–––

Benchmark score: 60 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 5 days ago.

京都生まれの【ハッピネスダンス】、【丸竹夷で唄って踊ろう】のYouTubeです。 認知症を予防する共生社会の実現、「文化×健康」生涯元気を目指してハッピネスダンス全国展開目指し活動しています。 ◾️公式ホームページ https://sheer-happiness.com/ ◆TikTok https://www.tiktok.com/@sheer_happiness?_t=8sXdsFKQw6S&_r=1 ◆Instagram http://www.instagram.com/sheerhappiness_official ◾️シアーハッピネス創業代表:増田晶子Akiko Masuda □一般社団法人 司延子モダンバレエ 常務理事 □立命館大学スポーツ健康科学総合研究所 客員研究員 □京都府立医科大学大学院精神機能病態学 研修員 □シアーハッピネス・丸竹夷で唄って踊ろう会代表 ◾️京都市在住舞踊家。モダンバレエを基礎にした独自のダンス「振付エクササイズ」(のちにハッピネスダンスに発展)開発。2014年「京都通り名/丸竹夷」を京のまち文化として、後世に残したいという思いと、高齢者の生涯元気を目指して活動を開始。京都通り名歌「丸竹夷・寺御幸」を1曲に繋げオリジナル音源に合わせた振付を考案。 ◾️2022年~2024年京都大学総合生存学館から物忘れが気になり出した方を対象にした
【公式】ハッピネスダンス&丸竹夷盆踊り's own profile description on YouTube

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About 【公式】ハッピネスダンス&丸竹夷盆踊り

Sheer Happiness (@シアーハッピネス) is a Kyoto-based dance project that posts short choreography videos for older adults on YouTube. According to the creator's website, it grew out of modern ballet and health science and was developed with Kyoto academic partners. Most uploads are Shorts under a minute, with about 50 uploads over the past year and a channel of roughly 2,360 subscribers.

The audience is estimated to be mostly Japanese women aged 45 and older, with many viewers likely looking for accessible exercise and social activities. Brand work is not visible in the dossier. Sponsored integrations would typically cost $150 to $250 per video, which is roughly $4 to $8 CPM on Shorts views, compared with $10 to $30 CPM for paid ads.

This creator suits health, wellness and senior-focused brands seeking a gentle, community-oriented audience in Japan.

Written from 【公式】ハッピネスダンス&丸竹夷盆踊り's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 【公式】ハッピネスダンス&丸竹夷盆踊り can edit or remove this page at any time.

Questions about 【公式】ハッピネスダンス&丸竹夷盆踊り

How much does Sheer Happiness charge for a sponsored video?

Based on its median views of about 2,070 and a Shorts-heavy catalog, a sponsored video is estimated at $150 to $250. That works out to roughly $4 to $8 CPM, which is lower than typical paid ad CPMs of $10 to $30.

What does Sheer Happiness post about on YouTube?

According to its website, the channel posts short dance videos called Happiness Dance, a seated and standing choreography built on modern ballet and designed for older adults. Uploads also include class announcements, event highlights and livestream chats.

How do I contact Sheer Happiness for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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