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オタ活マーケ研究所

@オタ活マーケ研究所 · JP · JA

オタ活マーケ研究所 (@オタ活マーケ研究所), a Japanese channel run by the marketing firm Sandias, explains otaku and BL market trends through long seminar-style videos. With about 1,360 subscribers and a median of 160 views per video, it posts roughly weekly. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book オタ活マーケ研究所

Japanese otaku-market analysts with a niche, engaged BL and fandom audience

  • Median of 160 views per video; 1,360 subscribers across 177 uploads
  • Long-form seminars averaging 15 to 40 minutes, with about 11 uploads in the last 90 days
  • No sponsorships in the last 50 videos, so brand integrations would be a first for the channel
Best forB2B marketing and consulting campaignsentertainment and publishing launches targeting Japanese fandom
Watch forSmall reach; median views are low, so cost per view is high relative to general-audience creators.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests55%
Business & Finance25%
Books & Literature20%
Formats
long seminar-style talks, panel discussions, data breakdowns
Tone
analytical, conversational
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 40 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.7%
Likes and comments per view on recent videos
Audience asks aboutwhy certain BL or anime titles succeedhow otaku spending and fan communities workhow to market to female fandom audiences
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencelow
Politicslow

Discusses BL (boys' love) genre and adult-oriented fan content, such as the video 'BL感情用語徹底解説' and sensitive-content rules in 'BL投稿「絵とキャプション」の法則'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k16011
X–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2 days ago.

オタ活マーケ研究所はマーケティングを分かりやすく解説する公式youtubeチャンネル。 「オタク女子はいま何を求めているのか?」など、オタクマーケがよく分かるセミナー動画を公開していきます! you tubeの他にも、月1回ウェビナーもおこなっております。弊社に集まってくる豊富なデータからBLトレンドを読み解きお伝えしています。 またBLコンテンツ制作のコンサルティングを実施しており、ドラマ、番組制作、出版についてご相談も承っております。 お問い合わせはこちらから https://sandias.jp/contact/ 限定ウェビナーご参加ご希望の方はこちらから https://sandias.jp/seminar/ 過去のセミナー資料ダウンロードはこちらから https://sandias.jp/download/ ■オタ活マーケ研究所研究所HP https://sandias.jp/institute/ ■オタ活マーケ研究所研究所note https://note.com/fujoshimarke_lab/ ■オタ活マーケ研究所研究所Twitter https://twitter.com/FujoshiMarkeLab 運営 株式会社サンディアス ーーーーーーーーーーーーーーーーーーーーーーー
オタ活マーケ研究所's own profile description on YouTube

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About オタ活マーケ研究所

オタ活マーケ研究所 is the YouTube channel of Sandias (株式会社サンディアス), a Tokyo company whose website describes BL-related content consulting, otaku-oriented media, SNS operation and events. The channel posts long seminar-style videos on otaku and BL market trends, usually 15 to 40 minutes, roughly once a week. Its audience is likely Japanese adults interested in fandom, publishing and marketing; this profile is an estimate, not platform-reported data.

Median views are 160 per video, with 1,360 subscribers in total. Under the Starbooked rate rule (long-form, $20 to $35 CPM), a sponsored video is priced at $150 to $250 per video, which is a floor-based figure. For comparison, paid ads typically run $10 to $30 CPM, so the rate here is high per view because the reach is small.

The channel suits B2B marketers and publishers who want to reach Japanese otaku and BL fandom audiences with analytical content rather than mass reach.

Written from オタ活マーケ研究所's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. オタ活マーケ研究所 can edit or remove this page at any time.

Questions about オタ活マーケ研究所

How much does オタ活マーケ研究所 charge for a sponsored video?

Estimated at $150 to $250 per sponsored video, based on a median of 160 views and the long-form rate rule. The channel has no recorded sponsorships, so this is a computed range rather than a published rate card.

What does オタ活マーケ研究所 post about on YouTube?

The channel posts seminar-style videos on otaku marketing, BL market trends, manga and anime fandom, and female fan behavior. Topics include BL publishing data, fandom communities, and comparisons between Japanese and Chinese otaku culture.

How do I contact オタ活マーケ研究所 for a brand deal?

The company site sandias.jp lists a contact form for inquiries. Contact details unlock on Starbooked for $0.80. This creator is not currently boosted, so booking is through the contact form rather than Starbooked.