UFC Unfiltered with Jim Norton and Matt Serra
UFC Unfiltered with Jim Norton and Matt Serra is a weekly sports and comedy show from the Ultimate Fighting Championship, covering fight previews, recaps, picks and interviews with fighters and UFC sources. The show has 1,000 episodes in its feed and runs about every five days, with a typical length of 50 to 60 minutes. Estimated downloads per episode are 20,000 to 50,000 (estimated), with a rate of $360 to $1,250 per episode for a host-read mid-roll.
Reach engaged UFC fans during the weekly fight-week conversation
- Over 1,000 episodes and 1,961 Apple ratings show a long-running, established audience.
- Official UFC publisher gives the show direct access to fighters, sources and event context.
- Episodes run close to an hour, which suits a mid-roll host-read with room for a full message.
Brand fit report
Content
- Formats
- co-hosted banter, interview, event recap and preview
- Tone
- irreverent, analytical
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 45 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
The feed carries an explicit flag (explicit=1) and the description calls the hosts edgy, with comedy and combat sports content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | art19.com/shows/ufcunfiltered |
| Apple Podcasts | podcasts.apple.com/podcast/id1124228879 |
| RSS feed | rss.art19.com/ufcunfiltered |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Tanner Boser, DWCS finale recap, UFC Edmonton preview | 2026-10-15 | 47 min |
| Andre Fili, Niko Price, UFC Fight Night: Allen-Duncan recap | 2026-10-13 | 56 min |
| Loopy Godinez, Brendan Allen preview UFC Fight Night: Allen vs. Duncan | 2026-10-08 | 50 min |
| Johnny Walker, Christian Natividad, UFC 332 recap w/ guest co-host Ray | 2026-10-06 | 59 min |
| Ateba Gautier, Natalia Silva, UFC 332 picks | 2026-10-01 | 51 min |
| Alonzo Menifield, Michael Aswell Jr., Rosas-Barcelos recap | 2026-09-29 | 53 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 5 days.
UFC Unfiltered with Jim Norton and Matt Serra is the must-listen podcast for fight fans. Edgy veteran comedian Jim Norton and former UFC welterweight champion Matt Serra push the boundaries in the UFC's first audio series. “Unfiltered” delivers everything, including pre- and post-fight analysis, industry stories, observations, opinions and interviews with UFC sources, fighters and celebrity fans.
Do you make UFC Unfiltered with Jim Norton and Matt Serra? Claim or remove this page.
About UFC Unfiltered with Jim Norton and Matt Serra
UFC Unfiltered with Jim Norton and Matt Serra is a sports and comedy podcast published by the Ultimate Fighting Championship, according to the RSS feed. Jim Norton and former UFC welterweight champion Matt Serra host the show, which covers pre- and post-fight analysis, fight picks, recaps, industry stories and interviews with fighters, UFC sources and celebrity fans, as described on the show's Art19 page.
The feed lists 1,000 episodes, with a release roughly every five days and a median episode length of about 54 minutes. Apple Podcasts shows 1,961 ratings with an average of 4.4 out of 5 and is updated weekly. The audience is estimated rather than measured, at roughly 20,000 to 50,000 downloads per episode, and is likely to be mostly male MMA fans in the United States.
The feed shows no sponsors. At an estimated $18 to $25 CPM, a host-read mid-roll is priced at about $360 to $1,250 per episode. Brands in sports apparel, fitness, nutrition and gaming are the best fit for this UFC audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. UFC Unfiltered with Jim Norton and Matt Serra can edit or remove this page at any time.
Questions about UFC Unfiltered with Jim Norton and Matt Serra
How much does UFC Unfiltered with Jim Norton and Matt Serra charge for a podcast sponsorship?
Estimated host-read mid-roll rates are about $360 to $1,250 per episode, based on an estimated 20,000 to 50,000 downloads at $18 to $25 per 1,000. Final pricing depends on the package and is set with the show.
What is UFC Unfiltered with Jim Norton and Matt Serra about?
The show covers UFC fight previews, recaps, picks and interviews with fighters, with comedy and commentary from Jim Norton and Matt Serra. It has released over 1,000 episodes, about every five days.
How do I contact UFC Unfiltered with Jim Norton and Matt Serra about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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