UFM100.3 (@ufm100.3), a Singapore radio station's YouTube channel, posts Mandarin music, DJ clips, holiday songs and live sessions. It has about 14,900 subscribers and a median of roughly 1,060 views per video, with shorts making up over half of uploads. Sponsored integrations are quoted at about $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views.
Singapore's Mandarin radio audience, reached through holiday songs and music sessions
- Holiday music video 'Oh Money My Honey' reached about 1.2 million views in January 2026.
- Median video draws about 1,060 views, with mean views lifted by a few hits.
- Upload pace is about nine videos a year, with a 2025 to 2026 run of sessions and holiday releases.
Brand fit report
Content
- Formats
- short vertical clips, music videos, live performance sessions, behind-the-scenes clips
- Tone
- upbeat, playful
- Language
- Chinese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most uploads, with some sessions around 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent uploads are holiday songs, music sessions and event recaps with no flagged content; one 2025 budget forum video features a government minister and is a civic discussion rather than partisan content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 13 / 100
Public rule, same for everyone. How it works.
Recent videos
▶UFM100.3 U选1000 2026 终极倒数 精彩回顾 @ VivoCity Amphitheatre 🎤❤️ · 182 views
▶🐴🍊马年初一，送上新年祝福咯🧧！祝看视频的你们你 🐎 “财运马上来，生活甜如蜜”！😍🍯 · 967 views
▶🧧❤️大家吃团圆饭了吗？🥰 UFM100.3 祝大家合家欢乐🤗，Money多多！🥳💰 · 980 viewsLast three uploads, latest 1 days ago.
【UFM100.3 - 新加坡最FUN电台！】 🔊U选好歌，非听不可! 📻 马上下载 Awedio 或到 UFM1003.sg 收听 UFM100.3！ Download Awedio or Tune in to UFM100.3 via UFM1003.sg WhatsApp: 8855 1003 Follow us for more amazing content! Facebook: https://www.facebook.com/UFM1003 Instagram: https://www.instagram.com/ufm1003/ 《啦啦啦4到8》Telegram: https://t.me/ufmlalala TikTok: https://www.tiktok.com/@ufm1003
About UFM100.3
UFM100.3 is the YouTube channel of Singapore's Mandarin radio station, run by its DJs and presenters. It posts music videos, holiday songs, behind-the-scenes clips and live sessions such as the Sessions series, mostly in Mandarin and mostly as short vertical clips. The channel has about 14,900 subscribers and roughly 939 videos in total.
The audience is likely Singapore-based Chinese-speaking adults, though this is an estimate from channel language and format rather than from platform analytics. Uploads are infrequent, about nine videos in the last year, so reach is driven by a few hits such as the 2025 and 2026 Chinese New Year songs.
Brands seeking seasonal reach in Singapore's Mandarin market may find it useful. Sponsored integrations are quoted at roughly $150 to $250 per video, about $4 to $8 per 1,000 median views, which compares with $10 to $30 CPM for paid ads. The channel shows no sponsorship history.
Written from UFM100.3's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UFM100.3 can edit or remove this page at any time.
Questions about UFM100.3
How much does UFM100.3 charge for a sponsored video?
Based on channel metrics, UFM100.3 is quoted at roughly $150 to $250 per video. Because most uploads are Shorts, the rate uses the lower Shorts band of $4 to $8 per 1,000 median views. Final pricing depends on the brief and format.
What does UFM100.3 post about on YouTube?
UFM100.3 posts Mandarin music videos, Chinese New Year songs, DJ clips, behind-the-scenes content and the Sessions live series. Most uploads are short vertical videos under a minute, with occasional longer sessions and event recaps.
How do I contact UFM100.3 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel is boosted.
Similar creators
YouTube and other creators in mandarin music, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
開水小姐@hellomisswater · TW | mandarin musictaiwan lifestyle | 75k | 2.2k | $150–250 | 19 |