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UMA2RMAN band

@uma2rmanband513 · RU · RU

Uma2rman band (@uma2rmanband513) is a Russian music group from Nizhny Novgorod and Moscow run by brothers Vladimir and Sergey Kristovsky, with about 83,100 subscribers and 82,600,000 total views. The channel posts short-form vertical clips, roughly 50 uploads a year, with median views near 2,900 per video. Sponsored integrations are estimated at $150 to $250 per video, and the group's "Ne stoi, tantsuy" dance challenge is its most distinctive draw.

Why brands book UMA2RMAN

Russian pop duo with a viral dance challenge and steady fan engagement

  • Peak video reached 16,332 views for the "Ne stoi, tantsuy" release, showing challenge reach
  • Median of about 2,900 views per Short, with a 90th percentile near 7,000
  • Around 50 uploads in the past 365 days keeps the channel active for campaign flights
Best formusic streaming or app launches in Russian-speaking marketsdance challenge and user-generated content campaigns
Watch forShorts-only reach is modest per clip and the audience is concentrated in Russia.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Pop Music20%
Formats
vertical music video clips, dance challenge videos, behind-the-scenes concert clips
Tone
energetic, playful
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement2.3%
Likes and comments per view on recent videos
Audience asks aboutwhen the next single or album dropswhere tour dates and solo concerts are listedhow to join the dance challenge
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
60%women
40%men
Countries
Russia85%
Kazakhstan4%
Ukraine3%
LanguagesRussian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are music releases, concert announcements and dance challenges with no flagged themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube83k2.9k19

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform17 / 20

Recent videos

Last three uploads, latest 6 days ago.

Группа «Uma2rman» - это проект двух родных братьев Владимира и Сергея Кристовских. Свою историю группа «Uma2rman» ведёт начиная с 2003 года, когда братья, раньше выступавшие по отдельности в различных музыкальных коллективах Нижнего Новгорода, решили объединить усилия: записали совместные 15 песен и отправили их в Москву. Очень скоро музыкантов заметили, и уже в конце этого года состоялось первое публичное выступление коллектива в столице – в клубе «16 тонн» на концерте Земфиры, которой понравились их песни. Именно по приезде в Москву родилось оригинальное название коллектива - «Uma2rman», в ч
UMA2RMAN band's own profile description on YouTube

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About UMA2RMAN band

Uma2rman is a Russian music group formed by brothers Vladimir and Sergey Kristovsky, who began working together in 2003 after performing separately in Nizhny Novgorod bands. The channel posts mostly vertical clips under 60 seconds, including music videos, dance challenges, concert highlights and tour updates. Upload pace is about 50 videos a year, and the median video draws around 2,900 views.

The audience is estimated to be mainly Russian-speaking adults under 35, mostly in Russia, with fans following the duo's releases and dance challenges. These audience figures are estimates, not platform-reported data. Brand work on the channel is not visible in the recent videos.

Brands seeking a music-driven campaign in Russian-speaking markets may want to consider this channel. Based on the median of about 2,900 views, the estimated rate is $150 to $250 per video, which is a CPM of roughly $50 to $85 per 1,000 median views when Shorts are counted. That is well above the $10 CPM typical for paid ads, so the value lies in engagement and challenge participation rather than raw reach.

Written from UMA2RMAN band's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UMA2RMAN band can edit or remove this page at any time.

Questions about UMA2RMAN

How much does Uma2rman band charge for a sponsored video?

Uma2rman band's estimated rate is $150 to $250 per video, based on a median of about 2,900 views on Shorts. Rates are estimates from public channel data and may differ from the creators' actual terms. Contact details unlock on Starbooked for $0.80.

What does Uma2rman band post about on YouTube?

The channel posts short vertical videos about music, including new song releases, dance challenges, concert clips and tour announcements. Most videos are under 60 seconds and are in Russian. It publishes around 50 videos a year.

How do I contact Uma2rman band for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. No official brand contact was found on the channel itself.

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