Starbooked

UMAMIHOLIC, run by Takefumi Hamada (@umamiholic), is a Japan-based food channel covering restaurants, chef interviews and daily meals. It has about 10,200 subscribers and a median of roughly 840 views per video, posting around 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, reflecting the channel's Shorts-heavy catalogue.

Why brands book UMAMIHOLIC

Japan's top-ranked restaurant reviewer, with a dining audience and short-form reach

  • About 10,200 subscribers and roughly 840 median views per video
  • Around 50 uploads in the last 365 days, mostly Shorts
  • Estimated $150 to $250 per sponsored video, about $20 CPM on long-form views
Best forrestaurant and dining brandspremium food and beverage launchesJapanese food and travel campaigns
Watch forMedian views are low and Japanese-language audience is concentrated in Japan.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short vertical restaurant clips, chef interview documentaries, restaurant walkthroughs
Tone
informative, enthusiastic
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 10 to 70 minutes for long-form

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhich restaurants are worth a reservationhow to book hard-to-get restaurantswhat the chef's background and technique are
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan75%
🇺🇸 United States10%
🇫🇷 France5%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Restaurant and chef content with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k83950
Instagram–––

Benchmark score: 42 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

OADのトップレストランレビュアーランキング1位の浜田岳文が「食」について発信するYouTubeチャンネル Shortでは、365日外食する浜田の毎日の食事を公開。 動画では、世界No.1の浜田だからこそ聞き出せる、料理人との対談を公開。 浜田岳文コミュニティはこちら https://umamiholic-community.com/about 浜田岳文のウェブサイトはこちら https://takefumihamada.com 浜田岳文のInstagramはこちら https://www.instagram.com/takefumi.hamada/ OAD Top Restaurants トップレビュアーランキングはこちら http://www.opinionatedaboutdining.com/survey/reviewers.html Japan Times Destination Restaurants のウェブサイトはこちら https://authentic-japan-selection.japantimes.com/ Japan Times Destination Restaurants のInstagramはこちら https://www.instagram.com/jtdestinationrestaurants/ お問い合わせ、取材、出演依
UMAMIHOLIC's own profile description on YouTube

Are you UMAMIHOLIC? Claim or remove this profile.

About UMAMIHOLIC

UMAMIHOLIC is a Japanese-language YouTube channel run by Takefumi Hamada, who according to his website is ranked number one among OAD Top Restaurants reviewers. The channel posts restaurant walkthroughs, daily meal Shorts and chef interviews, with about 50 uploads over the last year.

The audience is most likely Japanese-speaking food enthusiasts, with estimates suggesting a large share in Japan and smaller shares in the United States and France. Median views are around 840 per video, and the channel has about 10,200 subscribers.

Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM against median views, compared with $10 to $30 CPM typical for paid ads. Best suited to restaurant, dining and premium food brands targeting Japanese audiences.

Written from UMAMIHOLIC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UMAMIHOLIC can edit or remove this page at any time.

Questions about UMAMIHOLIC

How much does Takefumi Hamada charge for a sponsored video?

Estimated rates for UMAMIHOLIC are $150 to $250 per sponsored video, based on the channel's median views and its Shorts-heavy catalogue. This is a Starbooked estimate, not a published rate card. Final pricing depends on format and usage rights.

What does UMAMIHOLIC post about on YouTube?

The channel covers restaurants, mainly in Japan and Paris, with short restaurant clips and longer chef interview documentaries. It also posts daily meal Shorts. Titles highlight specific restaurants and chefs, typically with a location tag.

How do I contact Takefumi Hamada for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Per the channel description, business inquiries go to the listed contact address.

Similar creators

YouTube and other creators in restaurant reviews, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
P.Satung@p.satung3907
thai street foodregional food travel2k1.6k$150–25050
Linda Hoang@lindork · CA
edmonton lifestylefood and travel vlog1.4k936$150–25050
leelacookingoil@leelacookingoil · TH
thai cookingfried food recipes5.2k792$150–25042
Foodie in Lagos@foodieinlagos · NG
nigerian foodlagos travel7.2k315$150–25037
NewsGram LifeStyle@newsgramlifestyle · US
delhi street foodhindi food vlogs3.3k492$150–25036
Yen妍言@yen1004 · TW
taiwan travelrestaurant reviews3.9k1k$150–25035