Umehara Keiji

@umeandhara · SG · EN

trading card games pokemon cards japan shopping collectibles

Umehara Keiji (@umeandhara) is a Singapore-based YouTuber with about 77,200 subscribers and a median of roughly 3,200 views per video. He makes Pokemon and trading card videos, pack openings, Japan shopping trips and gaming content, uploading about once a week. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or roughly $70 to $120 per video.

Why brands book Umehara

Singapore Pokemon card collector with 77K subscribers and steady pack-opening audience

Median of about 3,200 views per video, with a 90th percentile near 8,200 views
Recent events and vlogs reach 14,000 to 19,000 views, showing demand for event coverage
Shorts make up about 30% of uploads, giving brands a cheaper short-form option

Best fortrading card and collectibles brandsJapan travel and shopping services

Watch forSponsorship history is thin, and median views are modest compared with the subscriber count.

Brand fit report

Content

Topics, IAB taxonomy

Video Gaming45%

Hobbies & Interests35%

Shopping20%

Formats: pack opening videos, vlogs, short-form clips, shopping guides
Tone: enthusiastic, casual
Language: English
On camera: Yes, talking head
Production: Phone, natural light
Typical length: 1 to 3 minutes for Shorts-style clips, 8 to 12 minutes for vlogs and events

Audience

Commercial intent35/100

Comments asking for links, prices or where to buy

Sentiment75/100

Positive share of 30 comments

Engagement2.0%

Likes and comments per view on recent videos

Audience asks aboutwhere to buy sealed packs in Japanwhether opening packs or oripa is worth the moneywhich cards and sets are worth collecting

Age

30%18-24

40%25-34

20%35-44

10%45+

Gender

20%women

80%men

Countries

🇸🇬 Singapore40%

🇺🇸 United States25%

🇯🇵 Japan10%

LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

The channel description links to a PC builder and a league site, but no sponsorship disclosures appear in the recent videos; the sponsored_share metric is 2%.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencelow

Politicslow

Family friendly
Recent titles cover card packs, gaming and claw machines with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	77k	3.2k	3
Instagram	–	–	–

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50

Activity Uploads in the last 90 days3 / 30

Reach Followers on the main platform15 / 20

Recent videos

▶Watching my friends play in a Riftbound tournament and this · 3.1k views

▶How many can you eat in 2 mins? · 101k views

▶HOW TO GET POKEMON AND ONEPIECE PACKS IN JAPAN! (I bought ov · 8.2k views

Last three uploads, latest 61 days ago.

Videos out weekly! "Hi I'm Keiji and I take up memory space on YouTube" Instagram: http://instagram.com/umeandhara Facebook Page: https://www.facebook.com/umeandhara You can send me stuff, Jurong west St81 Blk 860 #02-592 S640860

Umehara Keiji's own profile description on YouTube

Are you Umehara Keiji? Claim or remove this profile.

About Umehara Keiji

Umehara Keiji runs the @umeandhara channel from Singapore, posting Pokemon card pack openings, Japan shopping guides, claw machine videos and gaming content. Uploads run about once a week, with longer vlogs filmed at card shows and shorter clips for Shorts.

The channel has about 77,200 subscribers and 19 million lifetime views. Median views sit near 3,200 per video, and the audience appears to be mainly English-speaking collectors, estimated to be concentrated in Singapore and the United States. These audience figures are estimates.

Brand work is limited so far, with 2% of recent content sponsored. At $20 to $35 CPM, compared with typical paid ad CPMs of $10 to $30, a sponsored video costs roughly $70 to $120. Trading card, collectibles and Japan travel brands looking for an engaged niche audience should consider booking him.

Written from Umehara Keiji's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Umehara Keiji can edit or remove this page at any time.

Questions about Umehara

How much does Umehara Keiji charge for a sponsored video?

Based on a median of about 3,200 views per video, a sponsored integration is priced at roughly $70 to $120 per video, using a $20 to $35 CPM range. Rates are set per video and may change with the scope of the integration.

What does Umehara Keiji post about on YouTube?

The channel covers Pokemon and One Piece trading card pack openings, Japan shopping guides for sealed packs, claw machine videos, card show vlogs and gaming content. Most of the audience is interested in collecting and buying cards.

How do I contact Umehara Keiji for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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