Umie (@umiechen) is a Taiwan-based hair and lifestyle creator posting Japanese-style hairstyle tutorials on YouTube. The channel has about 6,600 subscribers and a median of roughly 2,500 views per video, with near-daily uploads of mostly short vertical clips. Sponsored integrations are estimated at $4 to $8 per 1,000 median views, or about $150 to $250 per video.
Taiwan hairstyle tutorials with 2,500 median views and near-daily uploads
- Median of about 2,500 views per Short across the last 30 uploads
- 26 uploads in the last 90 days, roughly two per day
- Recent outlier clip reached over 90,000 views, showing reach beyond the subscriber base
Brand fit report
Content
- Formats
- vertical short tutorials, step-by-step hair demonstrations, trend-referencing clips
- Tone
- friendly, upbeat
- Language
- Chinese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 40 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel bio lists a brand collaboration email for beauty, skincare and lifestyle partners.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Hairstyle tutorials with no flagged titles or themes in the last 30 uploads.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent videos
▶頭髮放下來看膩了？🥹這樣綁，氛圍感直接升級💗 簡單營造日系氛圍感🥰✨ 新手也能輕鬆完成🌿先收藏起來下次用✨更多日 · 1.5k views
▶為什麼我的公主頭總是很普通？🥹✨原來差在這裡💗✨簡單營造日系氛圍感🥰✨ 新手也能輕鬆完成🌿先收藏起來下次用~更多 · 3.3k views
▶頭髮放下來看膩了🫠🥹超美盤髮原來這麼簡單💗✨簡單營造日系氛圍感🥰✨ 新手也能輕鬆完成🌿先收藏起來下次用✨更多日 · 1.8k viewsLast three uploads, latest 2 days ago.
Umie｜Hair & Lifestyle Creator 髮型教學｜讓日常也有主角感💗 Facebook 15.5 萬 追蹤🌿 Instagram 2.2 萬 追蹤🌿 日系氛圍感髮型｜新手也能學會✨ umie.cc 📩 品牌合作｜美妝・保養・生活 umie.chen@gmail.com #umie髮型教學
About Umie
Umie is a Taiwan-based creator who posts Japanese-style hairstyle tutorials under the handle @umiechen. Her content is built around short vertical clips, most under 40 seconds, showing quick and beginner-friendly looks such as ponytails, braids, buns and bangs. The channel publishes about two videos per day, with a steady stream of similar tutorials and occasional trend-led clips. Her bio also describes lifestyle, beauty and skincare topics.
The audience is estimated to be mainly Chinese-speaking women aged roughly 18 to 34 in Taiwan, though these figures are estimates rather than platform-reported data. Viewers seem to come for practical, copyable looks for everyday wear and dates. Her website was not available for review, so brand work beyond the channel bio is unverified.
Brands in hair accessories, beauty tools and fashion can consider her for a test integration. At an estimated $4 to $8 per 1,000 median views, a typical Short sponsorship would cost about $150 to $250 per video, compared with a typical $10 to $30 CPM for paid ads, which is higher than her estimated Shorts rate.
Written from Umie's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Umie can edit or remove this page at any time.
Questions about Umie
How much does Umie charge for a sponsored video?
Based on her median Shorts views of about 2,500, an estimated sponsored integration would cost roughly $150 to $250 per video. The rate is an estimate from Starbooked's pricing rule and should be confirmed directly with the creator.
What does Umie post about on YouTube?
Umie posts short Japanese-style hairstyle tutorials aimed at beginners, including ponytails, braids and buns. Most clips are under 40 seconds and show quick looks for everyday wear and dates, with a few lifestyle and beauty posts.
How do I contact Umie for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and confirm rates with her there.
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