UMMA My (@ummamy) is a Malaysian modest fashion brand channel, founded in 2016, posting short product and store clips. It has about 3,820 subscribers, a median of 180 views per video, and 50 uploads in the last 90 days. Rates run $150 to $250 per Short, based on median views. Its distinctive trait is a steady stream of store visit and product showcase videos.
Malaysian modest fashion channel with Shorts that drive store and shop traffic
- Median of 180 views per video across 50 uploads in the last 90 days
- Recent Petals & Polkas Shorts reached 1,244 and 1,229 views
- At $4 to $8 per 1,000 median views, a Short integration costs $150 to $250
Brand fit report
Content
- Formats
- product showcase shorts, store visit clips, outfit styling videos
- Tone
- polished, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- modest fashion, hijabs and scarves, innerwear, drinkware
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes the brand's own products and retail stores, including The Daily Dose Tumbler.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is product and store showcases with no flagged themes across the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Visit us at Isetan KLCC! · 106 views
▶Come shop with me at UMMA Store, Isetan KLCC! 🛍️✨ · 153 views
▶Visit us at AEON Shah Alam, Level 1 🌸✨ · 191 viewsLast three uploads, latest 2 days ago.
UMMA is a modern modest fashion brand founded in 2016. Inspired by the pillars MODERN | MODEST | ESSENTIAL, each collection is designed for women who value effortless style, comfort, and refined silhouettes for everyday wear. Shop online: Website: https://umma.my/ Shopee: https://shopee.com.my/umma.os TikTok: https://www.tiktok.com/@umma.my Join our community: Instagram: https://www.instagram.com/umma.my/ TikTok: https://www.tiktok.com/@umma.my Facebook: https://www.facebook.com/umma.malaysia/ YouTube: https://www.youtube.com/c/UMMAMY Threads: https://www.threads.com/@umma.my Telegram: https
About UMMA MY
UMMA My (@ummamy) is the YouTube channel of UMMA, a Malaysian modest fashion brand founded in 2016 that sells hijabs, scarves, innerwear and clothing. The channel posts mostly very short vertical videos, typically under 30 seconds, showing new products, styling looks and visits to its stores in AEON Shah Alam and Isetan KLCC. Uploads are frequent, with about 50 in the last 90 days.
The audience appears to be mostly Malay and English speaking women in Malaysia, aged roughly 18 to 34, based on the content language and the brand's stated market. These figures are estimates. Median views are 180 per video, and the channel has about 3,820 subscribers.
The channel is best suited to modest fashion, hijab and innerwear brands that want product demonstrations in the Malaysian market. A sponsored Short typically costs $150 to $250, a CPM of $4 to $8 per 1,000 median views, which is below typical paid-ad CPMs of $10 to $30.
Written from UMMA MY's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UMMA MY can edit or remove this page at any time.
Questions about UMMA
How much does UMMA My charge for a sponsored video?
UMMA My has not published a rate card. Based on its median of 180 views and the Shorts rule, a sponsored Short would typically be quoted at $150 to $250 per video. Final pricing depends on the brief and usage rights.
What does UMMA My post about on YouTube?
UMMA My posts very short vertical videos about its modest fashion products, including hijabs, scarves and innerwear. It also posts visits to its retail stores and outfit styling clips. Most videos are under 30 seconds.
How do I contact UMMA My for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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