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University of Minnesota Extension Crops

@umncrops · US · EN

University of Minnesota Extension Crops (@umncrops) is a Minnesota channel run by University of Minnesota Extension, publishing agronomy research, field day recordings and short Nitrogen Nuggets explainers for producers. With about 2,880 subscribers, 265 videos and a median of 81 views, it uploads roughly 43 videos a year. It is not a sponsored creator; rate range is not applicable.

Why brands book University

Minnesota producer audience reached through university-backed agronomy content

  • Median of 81 views per video across 265 uploads, with 43 uploads in the past year
  • Nitrogen Nuggets explainers reach 150 to 350 views each, the strongest recent performers
  • Channel runs 32% Shorts, with the remainder long-form field day and research recordings
Best foragricultural input brands seeking credible extension audiencesfarm equipment or seed trials with educational framing
Watch forPublic university channel with strict guidelines; sponsorship is unlikely and sponsored placements are generally not permitted.

Brand fit report

Content

Topics, IAB taxonomy
Agriculture70%
Education20%
Science10%
Formats
short explainer clips, long-form field day recordings, research presentations
Tone
educational, technical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 90 seconds for explainers, 1 to 2 hours for field days

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow much nitrogen to apply to cornwhen to apply nitrogen and how timing affects yieldhow to interpret soil nitrate or PSNT results
Age
5%18-24
20%25-34
30%35-44
45%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
🇨🇦 Canada2%
Other3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is university extension agronomy research with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.9k8114

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 18 days ago.

The University of Minnesota Extension crops team brings university research to Minnesota producers and agricultural professionals. We help producers take control of their decisions to increase profitability and reduce economic and environmental risks. © Regents of the University of Minnesota. All rights reserved. University of Minnesota Extension is an equal opportunity educator and employer. In accordance with the Americans with Disabilities Act, this material is available in alternative formats upon request. Direct requests to afnr@umn.edu.
University of Minnesota Extension Crops's own profile description on YouTube

Are you University of Minnesota Extension Crops? Claim or remove this profile.

About University of Minnesota Extension Crops

University of Minnesota Extension Crops (@umncrops) publishes university agronomy research and practical guidance for Minnesota farmers and agricultural professionals. Content includes Nitrogen Nuggets explainers from educators such as Brad Carlson and Dan Kaiser, field day recordings, and research updates on topics like soil fertility, weed control and soybean pests.

The channel has about 2,880 subscribers and 265 videos, with a median of 81 views per video and roughly 43 uploads in the past year. Viewers are likely Minnesota producers, crop consultants and agricultural students, with an estimated majority over 35 (these are estimates, not platform data).

This is a public university channel with no sponsored content seen. Brands seeking this audience should work through University of Minnesota Extension directly rather than a paid integration; a standard sponsorship rate of $20 to $35 CPM would not apply here.

Written from University of Minnesota Extension Crops's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. University of Minnesota Extension Crops can edit or remove this page at any time.

Questions about University

How much does University of Minnesota Extension Crops charge for a sponsored video?

The channel shows no sponsored content and is a public university extension program, so a standard sponsored rate is not applicable. Any collaboration would need to be arranged directly with University of Minnesota Extension and would follow their policies, which generally restrict paid promotion.

What does University of Minnesota Extension Crops post about on YouTube?

The channel posts agronomy content for Minnesota farmers, including short Nitrogen Nuggets explainers on nitrogen rates and timing, research updates on soil fertility and weed control, and long field day recordings. Topics are practical and research-based, aimed at agricultural professionals.

How do I contact University of Minnesota Extension Crops for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's public contact is afnr@umn.edu, which University of Minnesota Extension lists for requests. Boosted creators can be booked through Starbooked, but this channel is not on that path, so outreach should go through the university's standard channels.