Starbooked

U of M Extension Small Farms

@umnsmallfarms · EN

U of M Extension Small Farms (@umnsmallfarms), a University of Minnesota Extension channel in the United States, publishes educational farming videos for small farm owners and market gardeners. It has about 4,000 subscribers and a median of roughly 120 views per video, with about four uploads per quarter. Sponsored integrations are not offered; the channel is non-commercial, so no rate applies.

Why brands book U

Reach small farm owners through a trusted university extension channel

  • About 4,000 subscribers and a median of 119 views per video
  • Four uploads in the last 90 days, mostly multi-part farm education series
  • Viewers are largely U.S. small growers and market gardeners seeking practical guidance
Best foragricultural equipment awarenessfarm supply educationfood safety resources
Watch forThe channel is run by a public university and is not set up for paid brand integrations; approach with caution.

Brand fit report

Content

Topics, IAB taxonomy
Agriculture70%
Food Safety15%
Education15%
Formats
long-form webinar series, short instructional clips, multilingual public health updates
Tone
instructional, neutral
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
4 to 90 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to plan crops for a small farmhow to control pests and diseases in vegetableswhich equipment or infrastructure suits a small operation
Age
10%18-24
30%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 92%Spanish 4%Hmong 4%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is agricultural extension education on crops, food safety and pest management with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4k1194

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 45 days ago.

Educational videos for small farm owners, urban farmers, ag entrepreneurs, market gardeners, and new land owners from University of Minnesota Extension. © Regents of the University of Minnesota. All rights reserved. University of Minnesota Extension is an equal opportunity educator and employer. In accordance with the Americans with Disabilities Act, this material is available in alternative formats upon request. Direct requests to afnr@umn.edu.
U of M Extension Small Farms's own profile description on YouTube

Are you U of M Extension Small Farms? Claim or remove this profile.

About U of M Extension Small Farms

U of M Extension Small Farms (@umnsmallfarms) is the University of Minnesota Extension channel for small farm owners, urban farmers, market gardeners and new landowners. It posts long-form webinar series and short instructional videos on vegetable production, cover crops, pollination, packsheds, soil testing and food safety rules such as the FSMA agricultural water requirements. Uploads come in batches, with about four videos in the last 90 days.

The channel has roughly 4,000 subscribers and a median of about 120 views per video, with a top video near 730 views. Viewers are estimated to be mostly U.S. growers, extension agents and small farm operators, with a mix of English, Spanish and Hmong content for produce safety outreach. The channel carries almost no sponsorship, so the rate is not applicable; for comparison, a paid ad at a $10 to $30 CPM would reach far more people per dollar than any integration here.

This channel fits agricultural education and non-commercial public information campaigns rather than typical brand deals.

Written from U of M Extension Small Farms's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. U of M Extension Small Farms can edit or remove this page at any time.

Questions about U

How much does U of M Extension Small Farms charge for a sponsored video?

The channel does not run sponsored integrations, and no rate is listed. As a university extension program, it does not publish paid brand content, so a sponsored video is unlikely to be available through standard channels.

What does U of M Extension Small Farms post about on YouTube?

The channel posts educational content for small farms, including vegetable production, cover crops, pollination, packshed design, soil test interpretation, and food safety updates such as the Cyclospora outbreak guidance and FSMA water rules.

How do I contact U of M Extension Small Farms for a brand deal?

The channel lists afnr@umn.edu for requests. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so direct outreach to the listed address is the route.

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