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Uncanny Valley | WIRED

Podcast · www.wired.com · US · EN
Hosted by Katie Drummond, Zoë Schiffer, Brian Barrett, Leah Feiger

Uncanny Valley, from WIRED, covers Silicon Valley people, power and influence. It has 479 episodes published roughly every 2.4 days, with a median length of about 33 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), and the rate is roughly $360 to $2,000 per episode. Tuesday interviews with Katie Drummond sit alongside Thursday editor briefings.

Why brands sponsor Uncanny Valley | WIRED

Silicon Valley's insider briefing for a tech-literate, high-income audience

  • Twice-weekly WIRED episodes with 479 episodes of back catalogue and a weekly update cadence.
  • Apple rating of 4.1 from 552 ratings, a sign of an engaged listener base.
  • Host-read mid-roll slots suit B2B software, cloud, security and fintech brands.
Best forB2B software and cloud servicessecurity and privacy toolstech hiring and recruitment
Watch forListeners are mostly Apple and large-platform users, and the audience estimate is modelled, not measured.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing60%
News & Politics25%
Business & Finance15%
Formats
interview, co-hosted roundtable, news analysis
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
30 to 35 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 552 Apple ratings fall in the 1,000 to 5,000 band, and the show is 479 episodes old with a Podcast Index popularity of 9 and a large publisher on Megaphone.
Audience asks aboutWhat is happening with AI and its risks?How is Silicon Valley influencing politics?What do the WIRED reporters know about upcoming tech trends?
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
WIRED
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The feed names WIRED as publisher, and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode 'Meta’s Muse Won’t Stop Sexting; Apple’s HomeView Is Just a Giant Watch' signals adult subject matter, and 'Inside the Network of Anonymous Men Destroying Young Women's Lives' covers harassment. Political coverage includes midterm spending.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence17 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

Welcome to Uncanny Valley—an insider look at the people, power, and influence of Silicon Valley—where each week, WIRED’s writers and editors bring you original reporting and analysis about some of the biggest stories in tech. On Tuesdays, The Big Interview with WIRED’s Global Editorial Director Katie Drummond in conversation with influential figures in culture, politics, business, science, and…
Uncanny Valley | WIRED's own show description from the podcast feed

Do you make Uncanny Valley | WIRED? Claim or remove this page.

About Uncanny Valley | WIRED

Uncanny Valley is a WIRED podcast covering the people, power and influence of Silicon Valley. The feed describes two formats: a Tuesday interview with WIRED Global Editorial Director Katie Drummond, and a Thursday briefing where writers and editors Zoë Schiffer, Brian Barrett and Leah Feiger discuss what they hear from sources. Recent episodes cover AI safety, midterm spending and privacy.

The show has 479 episodes in the feed and releases roughly every 2.4 days, with a median length of about 33 minutes. Apple Podcasts lists a 4.1 average from 552 ratings. Listener figures are estimates: the rating count points to roughly 20,000 to 80,000 downloads per episode. The feed shows no sponsors, so this is an estimate rather than a measured audience.

Sponsorship is estimated at $360 to $2,000 per host-read mid-roll, based on the estimated download range. This suits technology companies with B2B or consumer security, cloud and privacy offers seeking a tech-literate listener base. Source: the RSS feed, WIRED's show page and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Uncanny Valley | WIRED can edit or remove this page at any time.

Questions about Uncanny Valley | WIRED

How much does Uncanny Valley charge for a podcast sponsorship?

The rate is estimated at about $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the slot and the terms agreed with the show.

What is Uncanny Valley about?

Uncanny Valley is a WIRED podcast about Silicon Valley's people, power and influence. Its episodes cover AI, tech policy, business and culture, with a Tuesday interview and a Thursday editorial briefing.

How do I contact Uncanny Valley about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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