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Uncharted Supply Co.

@unchartedsupplyco · US · EN

Uncharted Supply Co. (@unchartedsupplyco), a US emergency preparedness brand channel, makes survival kit and preparedness videos. With about 15,000 subscribers and a median of 261 views per video, it posts roughly 15 uploads per quarter, most of them Shorts. Sponsored integrations run about $150 to $250 per video, and the channel's distinctive feature is interview episodes with former FEMA administrator Brock Long.

Why brands book Uncharted

Preparedness audience buying survival gear, with a FEMA-linked interview series

  • Median of 261 views per video, with a 90th percentile near 1,200 views
  • About 60 percent of recent uploads are Shorts under 60 seconds
  • Brand-owned product promotion already drives sales to a survival gear audience
Best foroutdoor and camping gearhome emergency kitsvehicle safety products
Watch forMedian views are low relative to subscriber count, and the channel's own products dominate its content.

Brand fit report

Content

Topics, IAB taxonomy
Survival and Emergency Preparedness55%
Outdoor Recreation15%
Pets10%
Business and Finance10%
Shopping and Product Reviews10%
Formats
short vertical product clips, interview podcast episodes, expert tip clips
Tone
serious, practical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for most uploads, with interview episodes running 40 to 70 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.7%
Likes and comments per view on recent videos
Audience asks aboutwhat a complete survival kit should containhow to prepare for hurricanes and winter stormswhich emergency gear is worth buying
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
40%women
60%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
survival kits, emergency first aid, portable power, vehicle emergency gear
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Many videos are brand-owned product promotions, such as the 'Seventy2 Core by Uncharted Supply' upload.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content covers government emergency response and FEMA criticism, for example 'The government isn't coming to save you', which some brands may consider politically charged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k26115
Instagram–––

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days15 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 7 days ago.

The Uncharted Supply Co Seventy2 is a critically acclaimed survival kit / bug out bag / emergency preparedness kit that has gained popularity around the world. Buy it now at https://unchartedsupplyco.com/ Follow along! https://www.instagram.com/unchartedsupplyco/ https://www.facebook.com/unchartedsupplyco
Uncharted Supply Co.'s own profile description on YouTube

Are you Uncharted Supply Co.? Claim or remove this profile.

About Uncharted Supply Co.

Uncharted Supply Co. is a US channel run by the survival gear company of the same name. Its videos cover emergency preparedness, bug out bags, first aid and outdoor safety, mostly as short vertical clips alongside longer interview episodes. Its website describes the company as a maker of survival systems and first aid kits.

The channel has about 15,000 subscribers and roughly 4 million lifetime views across 179 videos. Median views per video are around 261, and about 60 percent of uploads are Shorts. Viewers are likely US adults with an interest in home and vehicle preparedness, though these figures are estimates rather than channel analytics.

Brands seeking a preparedness audience can expect a sponsored integration to cost about $150 to $250 per video. At $20 to $35 CPM on long-form views, that compares with the $10 to $30 CPM typical of paid ads, so the channel suits brands in outdoor and home safety.

Written from Uncharted Supply Co.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Uncharted Supply Co. can edit or remove this page at any time.

Questions about Uncharted

How much does Uncharted Supply Co. charge for a sponsored video?

Based on its median of about 261 views and a Shorts-heavy mix, a sponsored integration typically falls in a range of $150 to $250 per video. Final pricing depends on format and usage rights.

What does Uncharted Supply Co. post about on YouTube?

The channel posts emergency preparedness content, including survival kit overviews, first aid tips, hurricane and winter storm advice, and interviews with former FEMA administrator Brock Long and outdoor experts.

How do I contact Uncharted Supply Co. for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for availability before reaching out.

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