Starbooked

Uncommon Knowledge

Hosted by Peter Robinson

Uncommon Knowledge is a long-running interview show from the Hoover Institution, hosted by Peter Robinson, covering politics, history, science and public policy with scholars, journalists and political leaders. It has 100 episodes with a cadence of about one episode every 16 days and a median length of roughly 64 minutes. Estimated downloads per episode are 8,000 to 25,000, implying a sponsorship rate of about $150 to $630 per episode.

Why brands sponsor Uncommon Knowledge

Long-form policy and history interviews for an engaged, older, mostly American audience

  • Apple Podcasts shows over 2,000 ratings with a 4.8 average, a sign of a committed listener base
  • Guests include senators, scholars, journalists and former officials, giving credibility to host reads
  • Episodes run around an hour, so listeners give attention to each sponsor message
Best forfinancial services and wealth managementbooks and educational publishingprofessional services
Watch forPolitical topics are prominent, so brands should check fit with a politically sensitive audience.

Brand fit report

Content

Topics, IAB taxonomy
Politics55%
History20%
Science10%
News15%
Formats
interview, long-form conversation
Tone
serious, intellectual
Language
English
Production
Studio production
Typical length
55 to 75 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 60%: Apple Podcasts shows 2,012 ratings (band 1,000 to 5,000 implies 20,000 to 80,000), adjusted down for a monthly release cadence, long episodes, and a niche policy audience; the range is set conservatively against that band.
Audience asks aboutWhat are the policy implications of current US political debates?How did historical figures and events shape today's institutions?What do leading scholars think about the future of America's role in the world?
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
🇬🇧 United Kingdom4%
🇨🇦 Canada3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Hoover Institution
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by its own institution.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Episode titles cover contested political topics such as the billionaire tax and conservatism, though the tone is discussion-based and not inflammatory.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 16 days.

For more than two decades the Hoover Institution has been producing Uncommon Knowledge with Peter Robinson, a series hosted by Hoover fellow Peter Robinson as an outlet for political leaders, scholars, journalists, and today’s big thinkers to share their views with the world.
Uncommon Knowledge's own show description from the podcast feed

Do you make Uncommon Knowledge? Claim or remove this page.

About Uncommon Knowledge

Uncommon Knowledge is a long-form interview podcast produced by the Hoover Institution and hosted by Peter Robinson, according to the show feed and its Podcasts listing on Apple. Episodes feature political leaders, scholars and journalists discussing politics, history, science and public life. The feed lists 100 episodes, released about every 16 days, with a median length of roughly 64 minutes.

Apple Podcasts shows 2,012 ratings with a 4.8 average and lists the show as updated monthly under Politics, News and History. Listener estimates in this profile are inferred from that rating count, not from published download figures, and the audience is likely older and mostly American. The feed shows no sponsors; the show is published by its own institution.

At an estimated 8,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $150 to $630 per episode, based on a rate of $18 to $25 per 1,000 downloads. That suits financial, educational and professional services brands seeking a serious, engaged listener.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Uncommon Knowledge can edit or remove this page at any time.

Questions about Uncommon Knowledge

How much does Uncommon Knowledge charge for a podcast sponsorship?

Based on estimated downloads of 8,000 to 25,000 per episode, a host-read mid-roll is estimated at about $150 to $630 per episode. Rates are estimates derived from listener signals, not a published price list.

What is Uncommon Knowledge about?

Uncommon Knowledge is a long-form interview podcast from the Hoover Institution, hosted by Peter Robinson. It covers politics, history, science and public policy with scholars, journalists and political leaders, in episodes of about an hour.

How do I contact Uncommon Knowledge about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can request a sponsorship slot directly from the listing.

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