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Under the Influence with Terry O'Reilly

Hosted by Terry O'Reilly

Under the Influence, hosted by adman Terry O'Reilly, takes listeners behind the scenes of the advertising industry, linking pop culture, marketing and human nature through stories. The show has 438 episodes with a weekly cadence and a median length of about 28 minutes. Estimated downloads per episode are 20,000 to 80,000, with a suggested rate of $360 to $2,000 per episode.

Why brands sponsor Under the Influence with Terry O'Reilly

A 600-rated ad industry show with loyal listeners, ideal for marketing and creative brands

  • Weekly episodes of about 28 minutes built around advertising history and campaign stories.
  • Apple Podcasts shows 602 ratings averaging 4.8 out of 5 stars.
  • Produced by Apostrophe Podcast Network with a high production standard and a long archive of 438 episodes.
Best formarketing agencies and creative toolsbrand awareness for B2B and business services
Watch forListeners are marketing professionals, so consumer product appeal may be narrower.

Brand fit report

Content

Topics, IAB taxonomy
Advertising & Marketing70%
Business15%
Arts & Entertainment10%
Society5%
Formats
narrative, solo monologue, interview, listener Q&A
Tone
witty, informative
Language
English
Production
Studio production
Typical length
27 to 29 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 602 Apple ratings in a 1,000 to 5,000 band, shifted for the show's age and weekly cadence, supported by a Podcast Index popularity of 9 and a network-hosted show.
Audience asks abouthow famous ad campaigns were madewhy brands use particular marketing tacticswhat happened behind the scenes of classic commercials
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇨🇦 Canada45%
🇺🇸 United States40%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover advertising history and marketing, with no explicit flag in the feed (explicit = 0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 7 days.

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
Under the Influence with Terry O'Reilly's own show description from the podcast feed

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About Under the Influence with Terry O'Reilly

Under the Influence is a weekly podcast hosted by adman Terry O'Reilly, offering backstage stories from the advertising industry. According to the show's feed and website, episodes connect pop culture, marketing and human nature, typically running 27 to 29 minutes. The show has published 438 episodes since 2012 and is hosted on Acast by Apostrophe Podcast Network.

Apple Podcasts lists 602 ratings averaging 4.8 out of 5 stars, which suggests an estimated 20,000 to 80,000 downloads per episode. These audience figures are estimates. The audience is likely to include marketing professionals and business readers in Canada and the United States. The feed shows no sponsors in the last 20 episodes.

At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits marketing, creative, and business service brands seeking a professional audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Under the Influence with Terry O'Reilly can edit or remove this page at any time.

Questions about Under the Influence with Terry O'Reilly

How much does Under the Influence with Terry O'Reilly charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Final pricing depends on the show's current terms and the placement booked.

What is Under the Influence with Terry O'Reilly about?

The show offers stories from the advertising industry, linking pop culture, marketing and human nature. Terry O'Reilly, an adman, hosts episodes that run about 28 minutes each week.

How do I contact Under the Influence with Terry O'Reilly about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in advertising, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Adspeakpodcast
marketingadvertising15k–$90–62033