undergroundhk
The Underground HK (@undergroundhk) is a Hong Kong live music promoter that films and posts videos about local indie, rock and pop bands. With about 2,000 subscribers and a median of 96 views per video, it uploads roughly one video a week and is best suited to small, Hong Kong-focused campaigns. Sponsored integrations are rated at $150 to $250 per video, or about $4 to $8 per 1,000 median views.
Hong Kong's longest-running indie showcase promoter with a tattoo and guitar-maker interview series
- Median of 96 views per video, with the 22nd Anniversary festival clip reaching 3,164 views
- About 2,000 subscribers and 624 uploads since 2007
- Roughly one upload a week, with 36% of videos as Shorts
Brand fit report
Content
- Formats
- short live performance clips, festival recap montages, interview series
- Tone
- energetic, community-minded
- Language
- Chinese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions cover festival lineups, anniversary events and artist interviews with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Hong Kong Lives #2: Simon Pinder, guitar maker | with Chris · 117 views
▶The Rumjacks coming to Hong Kong! · 263 views
▶Hong Kong Lives #1: Julia & Mike at Shoot the Moon Tattoo | · 301 viewsLast three uploads, latest 1 days ago.
The Underground stands as Hong Kong's pioneering promoter of original live music, launched by Chris B in 2004 as a fortnightly showcase that has evolved into the city's longest-running indie powerhouse. With over 500 events, 290+ shows across 30+ venues, and 800+ local/international acts spotlighted, it birthed festivals like Mellow Yellow and Wild Boar while powering stages at AIA Great European Carnival, Lan Kwai Fong Summer Festival, and Rugby Sevens Fan Village 2025-2026. Time magazine hailed it as “proof of HK's vibrant subculture.” The Underground 係香港獨立樂隊推廣平台嘅始祖級團隊，由 Chris B 喺 2004 年創立。
About undergroundhk
The Underground HK (@undergroundhk) is a Hong Kong channel run by the live music promoter The Underground, founded in 2004. It posts festival recaps, short live performance clips from its showcases, and an interview series called Hong Kong Lives. Content is mostly in Cantonese, with some English.
The audience is estimated to be Hong Kong-based, with a mix of younger adults and mid-career listeners who follow local indie bands. These are estimates from the channel's content and comments, not measured data. Viewing is modest, with a median of 96 views per video and about 2,000 subscribers.
The channel suits brands that want to reach the Hong Kong live music scene, such as instrument makers, venues and event-linked products. Sponsored integrations are rated at $150 to $250 per video, about $4 to $8 per 1,000 median views, compared with paid ads at a typical $10 to $30 CPM.
Written from undergroundhk's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. undergroundhk can edit or remove this page at any time.
Questions about undergroundhk
How much does The Underground HK charge for a sponsored video?
Sponsored integrations are rated at $150 to $250 per video, based on a median of 96 views and the Shorts-heavy format. Rates are estimates and should be confirmed directly with the channel before booking.
What does The Underground HK post about on YouTube?
The channel posts recaps of Hong Kong live music festivals, short performance clips from its indie showcases, and the Hong Kong Lives interview series with local artists and business owners. Most content is in Cantonese.
How do I contact The Underground HK for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can check availability there before reaching out.
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