Starbooked

Unfound is a true crime show hosted by Ed Dentzel that interviews family, friends and reporters close to missing persons cases to surface new leads. It has 600 episodes released about every three days, typically 80 to 135 minutes long. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a host-read rate of about $360 to $2,000 per episode.

Why brands sponsor Unfound

Long-running missing persons show with over 1,300 Apple ratings and 600 episodes

  • Weekly-plus cadence, about every three days, across more than nine years of episodes
  • Interviews with family, friends and reporters close to each case, giving deep, engaged listening
  • Apple Podcasts rating average of 3.9 from 1,327 ratings indicates a sizeable, committed audience
Best fortrue crime brand awarenesssecurity and personal safety productssubscription services
Watch forViolent and grief-laden subject matter may not suit lighter or family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Society10%
Formats
interview, live call-in show, episodic case update
Tone
serious, investigative
Language
English
Production
Clean, edited audio
Typical length
80 to 125 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 1,327 Apple ratings places the show in the 1,000 to 5,000 band, with 600 episodes, a show age of about nine years, and a Podcast Index popularity of 9 supporting that band.
Audience asks aboutLatest developments in specific missing persons casesWhether new leads have emerged in unsolved disappearancesDetails of past cases revisited or followed up on
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

One episode title, 'John Walsh Ad' (Unfound Live for September 28, 2026), suggests a mention of an advertisement, but no sponsor is named in the feed or description.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencehigh
Politicslow

Titles reference murders and disappearances, such as 'Tylenol Murders' and 'Colonial Parkway Murders', so violence is flagged as high. The feed carries no explicit flag, and the show is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.

Established in September 2016, Unfound is a missing persons program concentrated on interviewing family, friends, and reporters who are closest to the cases. The focus is on turning up new leads to move investigations forward. Behind the scenes, Ed Dentzel, the host, also works for families as a researcher and confidant.
Unfound's own show description from the podcast feed

Do you make Unfound? Claim or remove this page.

About Unfound

Unfound is a true crime podcast hosted by Ed Dentzel, who also works as a researcher and confidant for families of missing persons, according to the show description on the Starbooked feed. The show interviews family, friends and reporters closest to missing persons cases, aiming to surface new leads that move investigations forward. Its website, bleav.com, lists the show under its shows section.

The show has 600 episodes in its feed, released about every three days, with a median episode length of roughly 2 hours. Apple Podcasts lists 1,327 ratings with a 3.9 average, which places it among the more-rated independent true crime shows in the dataset. The audience is estimated, not measured, and is likely concentrated in the United States with a majority of women. Estimated downloads run from 20,000 to 80,000 per episode.

No sponsors are named in the feed. A host-read mid-roll would sit around $360 to $2,000 per episode on these estimates, which suits brands that want serious, engaged true crime listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Unfound can edit or remove this page at any time.

Questions about Unfound

How much does Unfound charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at about $360 to $2,000 per episode. Exact rates should be confirmed directly with the show.

What is Unfound about?

Unfound is a true crime podcast that interviews family, friends and reporters close to missing persons cases to uncover new leads. Host Ed Dentzel also works as a researcher for families of missing persons.

How do I contact Unfound about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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