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UNHCR Partnerships Africa

@unhcrpartnershipsafrica · EN

UNHCR Partnerships Africa (@unhcrpartnershipsafrica) is the African private-sector partnerships channel of the UN Refugee Agency, publishing English videos from Africa about refugee livelihoods and donor appeals. It has about 1,700 subscribers and a median of 32 views per video, with roughly 15 uploads a year. Sponsored integration rate: $150 to $250 per video, reflecting Shorts-heavy output.

Why brands book UNHCR

Reach African corporate and philanthropic donors through UN refugee partnership storytelling

  • Channel of UNHCR's Africa private-sector partnerships unit, with 3.48 million lifetime views
  • Median of 32 views per video, so sponsored placements would be priced low and tested on a small sample
  • Corporate event highlights, such as the 2025 Charity Golf Tournament, draw the most engaged viewers
Best fornonprofit awareness campaignscorporate social responsibility partnerships
Watch forVery low median views and a nonprofit context make it unsuitable for commercial product sales.

Brand fit report

Content

Topics, IAB taxonomy
Charitable Organizations55%
Society25%
Business and Finance20%
Formats
short vertical clips, event highlight reels, donor appeal spots
Tone
earnest, institutional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 3 to 5 minutes for event recaps

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to donate to refugee programshow refugees in Kenya and Sudan are supportedhow companies can partner with UNHCR
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
55%women
45%men
Countries
Kenya30%
🇳🇬 Nigeria15%
South Africa10%
Ghana5%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
humanitarian donations, corporate partnerships
Affiliate links
No

Videos promote UNHCR's own appeals and partner events, including the 2025 UNHCR x Mastercard Foundation Opportunities Fair, rather than paid sponsorships.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Some titles reference displacement, floods, and conflict in Sudan and South Sudan, such as 'Flooding is Hitting Hardest those Forced to Flee in South Sudan', which are sensitive but not graphic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k323
X–––
Instagram–––

Benchmark score: 6 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 60 days ago.

At UNHCR Partnerships Africa, we believe in the power of collaboration to drive meaningful change. As a platform of the United Nations High Commissioner for Refugees (UNHCR), we focus on building transformative partnerships with Africa’s diverse private sector, including companies, foundations, and philanthropists through impactful storytelling, advocacy, and innovative programs that drive sustainable and long-term outcomes for refugees, displaced persons, and host communities across the continent. Join us on this journey! Subscribe to our channel for inspiring stories, updates on our initiat
UNHCR Partnerships Africa's own profile description on YouTube

Are you UNHCR Partnerships Africa? Claim or remove this profile.

About UNHCR Partnerships Africa

UNHCR Partnerships Africa is the YouTube channel of the private-sector partnerships platform of the United Nations High Commissioner for Refugees across Africa. It posts short clips and event highlights about refugee livelihoods, donor appeals tied to Ramadan and Zakat, and corporate events such as charity golf tournaments in Kenya. The channel has about 1,700 subscribers and roughly 292 videos, with a median of 32 views per video.

Viewers are likely donors, corporate partners, and people following displacement issues in Kenya, Sudan, and wider Africa. These audience details are estimates, not channel analytics. Most content is nonprofit, so there is little commercial brand work to date.

Brands seeking CSR-aligned visibility with African corporate audiences may consider booking here. The estimated rate is $150 to $250 per video, which is roughly $4 to $8 per 1,000 median views, compared with a typical paid-ad CPM of $10 to $30.

Written from UNHCR Partnerships Africa's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UNHCR Partnerships Africa can edit or remove this page at any time.

Questions about UNHCR

How much does UNHCR Partnerships Africa charge for a sponsored video?

Based on its Shorts-heavy output and median of 32 views, the estimated rate is $150 to $250 per video. The channel has no sponsored integrations in its recent history, so this is a model estimate rather than a published price.

What does UNHCR Partnerships Africa post about on YouTube?

The channel posts short clips and event recaps about refugee livelihoods, corporate partnerships, and donor appeals across Africa. Recent uploads include the Ghana agriculture story, Dadaab private-sector roundtable, and Ramadan appeals for displaced families.

How do I contact UNHCR Partnerships Africa for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, although this channel is a UN nonprofit platform, so sponsorship terms may be limited.