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UnHerd with Freddie Sayers

Podcast · unherd.com · EN
Hosted by Freddie Sayers

UnHerd with Freddie Sayers is an interview podcast from the online magazine UnHerd, featuring scientists, writers, politicians, and thinkers on politics, science, and culture. It has 393 episodes and publishes roughly every 11 days, typically 30 to 50 minutes. Estimated downloads are 5,000 to 12,000 per episode, implying a host-read mid-roll rate of $90 to $300. It began as a pandemic inquiry.

Why brands sponsor UnHerd with Freddie Sayers

Premium interviews with leading thinkers reaching an informed, news-focused audience

  • Guests include Nick Bostrom, Jonathan Haidt, and Iain McGilchrist, drawing listeners interested in ideas and current affairs.
  • 393 episodes since November 2020 and a well-produced magazine and video operation behind the audio feed.
  • Apple Podcasts shows 200 ratings and a 4.0 average, with 132 five-star ratings.
Best forsubscriptions and publishingbooks and educationfinancial and professional services
Watch forHeavy political and war coverage may not suit brands avoiding political adjacency; UnHerd also sells advertising directly.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics55%
Science15%
Philosophy15%
Society15%
Formats
interview, long-form discussion
Tone
analytical, serious
Language
English
Production
Studio production
Typical length
30 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–12k
Estimated, confidence 40%: Based on 200 Apple Podcasts ratings at the band boundary, a show nearly six years old on Acast, roughly biweekly cadence, and the backing of a media brand with a YouTube channel.
Audience asks aboutWhat is driving the AI panic and the risks of superintelligenceHow will war and US foreign policy shape EuropeWhy is Europe's political right gaining momentum
Age
6%18-24
20%25-34
26%35-44
48%45+
Gender
30%women
70%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States35%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Acast
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the UnHerd website has an 'Advertise with us' page pointing to a media pack for partnerships.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Titles such as 'John Bolton: Trump should finish the job' and 'The age of drone warfare has begun' show heavy political and war coverage.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks9 / 20

Recent episodes

Last six episodes from the show's feed, latest 10 days ago, a new one about every 11 days.

Freddie Sayers from online magazine UnHerd seeks out top scientists, writers, politicians and thinkers for in-depth interviews to try and help us work out what’s really going on. What started as an inquiry into the pandemic has broadened into a fascinating look at free speech, science, meaning and the ideas shaping our world. Due to popular demand here is a podcast version of our YouTube —…
UnHerd with Freddie Sayers's own show description from the podcast feed

Do you make UnHerd with Freddie Sayers? Claim or remove this page.

About UnHerd with Freddie Sayers

UnHerd with Freddie Sayers is an interview podcast from the online magazine UnHerd. The feed says Freddie Sayers seeks out scientists, writers, politicians, and thinkers for in-depth interviews. It began as an inquiry into the pandemic and widened to free speech, science, meaning, and the ideas shaping the world. The feed lists 393 episodes since November 2020, published roughly every 11 days, typically 30 to 50 minutes.

Apple Podcasts shows a 4.0 average from 200 ratings. The UnHerd website says it challenges herd thinking, covers politics, culture, science, and faith, and invites advertising inquiries through a media pack.

Starbooked estimates 5,000 to 12,000 downloads per episode, with low confidence because podcasts do not publish numbers. No sponsors appear in the feed. A host-read mid-roll is estimated at $90 to $300 per episode. It suits publishers, book brands, and services aimed at news-minded listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. UnHerd with Freddie Sayers can edit or remove this page at any time.

Questions about UnHerd with Freddie Sayers

How much does UnHerd with Freddie Sayers charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $90 to $300 per episode, based on 5,000 to 12,000 estimated downloads. The show does not publish rates, so the figure is an estimate.

What is UnHerd with Freddie Sayers about?

It is an interview podcast where Freddie Sayers talks with scientists, writers, politicians, and thinkers about politics, science, free speech, and the ideas shaping the world.

How do I contact UnHerd with Freddie Sayers about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can arrange a sponsorship without hunting for an address.

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