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UNICEF Deutschland

@unicefdeutschland · DE · DE

UNICEF Deutschland (@unicefdeutschland), a German channel from the UN children's agency, posts short humanitarian reports and explainers from over 190 countries. The channel has about 7,400 subscribers and a median of roughly 1,600 views per video, with about 33 uploads a year. Sponsored integrations are not offered; the channel carries no paid placements.

Why brands book UNICEF

Mission-aligned German audience for child-rights and humanitarian campaigns

  • Median of about 1,576 views per video across 30 recent uploads
  • Roughly 33 uploads in the last 365 days, with 9 in the last 90 days
  • Shorts make up 62 percent of uploads, averaging 58 seconds
Best fornonprofit awareness campaignscorporate social responsibility partnerships
Watch forUnpaid, mission-driven channel; commercial brand deals are unlikely to fit its editorial line.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
Health25%
Lifestyle (sociology)15%
Formats
short reportage, explainer, street interview, creator collaboration
Tone
earnest, informative
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks abouthow UNICEF helps children in a specific crisishow donations are usedwhat child rights mean in practice
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Crisis footage in 'Augenzeuge über die Nepal-Flut' and 'Kinderehe in Kolumbien' covers disasters and abuse, handled in a reportage style.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.4k1.6k9
X–––
Instagram–––

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers27 / 50
Activity Uploads in the last 90 days9 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

Willkommen auf dem offiziellen YouTube-Kanal von UNICEF Deutschland! Wir helfen Kindern jeden Tag – weltweit. 🌍 Auf unserem Kanal zeigen wir, wie UNICEF Kinder stärkt – mit Reportagen und Einblicken aus über 190 Ländern. UNICEF – das Kinderhilfswerk der Vereinten Nationen. Für jedes Kind. #Nothilfe #Kinderrechte #HumanitäreHilfe #Bildung #Gesundheit #Konfliktregionen _________________________
UNICEF Deutschland's own profile description on YouTube

Are you UNICEF Deutschland? Claim or remove this profile.

About UNICEF Deutschland

UNICEF Deutschland is the German channel of the United Nations Children's Fund, publishing short reportage, explainers and street interviews about child rights, health and humanitarian work. Most uploads are Shorts under a minute, with about 33 videos in the past year. The channel's audience is estimated to be mostly German-speaking adults, with a majority of women, though this is an estimate.

The channel has about 7,400 subscribers and a median of roughly 1,600 views per video. Its content is editorial and nonprofit, with no sponsored integrations seen. A sponsored placement would cost about $4 to $8 per 1,000 median views because Shorts dominate, roughly $10 to $15 per video, below the $150 to $250 floor. Brands should compare this with paid ad CPM of $10 to $30 and treat it as a mission-aligned partnership, not a standard sponsorship.

This channel suits nonprofit campaigns, corporate social responsibility programs and child-rights awareness work in German-speaking markets.

Written from UNICEF Deutschland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UNICEF Deutschland can edit or remove this page at any time.

Questions about UNICEF

How much does UNICEF Deutschland charge for a sponsored video?

No published rate card exists and the channel shows no sponsored content. Based on its median views of about 1,600 and Shorts-heavy output, a standard placement would fall in a floor range of $150 to $250 per video. Brands should expect editorial terms that match a nonprofit mission.

What does UNICEF Deutschland post about on YouTube?

The channel posts short reportage and explainers about child rights, humanitarian aid, health and education in crisis regions. Recent topics include floods in Nepal, child marriage in Colombia, and climate effects on children. Most videos run under a minute.

How do I contact UNICEF Deutschland for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel does not currently accept sponsored placements, so a partnership proposal should focus on mission alignment.

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