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UNICEF KOREA (@unicefmedia) is the official Korean committee channel of UNICEF, based in South Korea. It posts about 50 videos a quarter, mostly short clips and campaign features, with about 88,300 subscribers and a median of roughly 6,600 views per video. Sponsored integrations are estimated at $150 to $250 per video for Shorts and $300 to $1,100 for long-form features.

Why brands book UNICEF

Korean child-welfare channel with 144,742-view peak and 1.75k likes

  • Median of about 6,600 views per video across 50 uploads in the last 90 days
  • Top recent episode reached 144,742 views and 1,751 likes with a DAY6 Young K segment
  • Audience is 90 percent South Korea, a clear fit for Korean-market campaigns
Best fornonprofit cause marketingfamily and parenting brand campaigns
Watch forChannel is a charity; brand integrations are unlikely to fit commercial product pitches.

Brand fit report

Content

Topics, IAB taxonomy
Charity & Philanthropy60%
Education20%
Health10%
Entertainment10%
Formats
short-form vertical clips, celebrity interview series, campaign documentary featurette
Tone
earnest, informative
Language
Korean
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds for Shorts, 8 to 17 minutes for series episodes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to donate to UNICEF Koreawhat UNICEF does for children in crisis countrieshow to take part in the Excellence ring campaign
Age
15%18-24
25%25-34
30%35-44
30%45+
Gender
60%women
40%men
Countries
🇰🇷 South Korea90%
🇺🇸 United States3%
Other7%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
jewelry (Excellence ring campaign, a UNICEF donor campaign)
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own Excellence ring donor campaign, co-featuring celebrities Kim Hee-sun and Lee Do-hyun.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Content covers war, earthquake and famine aftermath (e.g. '중동 전쟁, 실제 어린이의 지금 이야기', 'Colombia earthquake'), so violence is flagged as medium for news-style imagery.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube88k6.6k50

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest today.

유니세프 한국위원회 공식 채널입니다. 문의: com@unicef.or.kr
UNICEF KOREA's own profile description on YouTube

Are you UNICEF KOREA? Claim or remove this profile.

About UNICEF KOREA

UNICEF KOREA is the official YouTube channel of the Korean committee of UNICEF, posting child-welfare campaign content, celebrity-led episodes, and crisis updates in Korean. Most videos are short clips with a few longer series episodes, and the channel has roughly 1,100 uploads since 2010.

The audience is estimated to be mostly adults in South Korea who follow humanitarian causes, with median views around 6,600 per video. Content is not sponsored in the commercial sense; the channel promotes its own donor campaigns.

Brands with a social-impact message, such as family or education companies seeking cause-aligned placements, can book integrations. Estimated rates are $150 to $250 per Shorts video and $300 to $1,100 per long-form video, roughly $20 to $35 CPM on long-form views, compared with $10 to $30 CPM for typical paid ads.

Written from UNICEF KOREA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UNICEF KOREA can edit or remove this page at any time.

Questions about UNICEF

How much does UNICEF KOREA charge for a sponsored video?

Estimated rates are $150 to $250 per Shorts video and $300 to $1,100 per long-form video, based on a median of about 6,600 views. Rates are estimates from public data, not a published price list, and cause-aligned brands are the likeliest fit.

What does UNICEF KOREA post about on YouTube?

The channel posts child-welfare campaign content, humanitarian updates on crises such as earthquakes and conflicts, celebrity-led series like Universe and Future Interviewer, and donor campaign features. Most content is in Korean and runs from under a minute to about 17 minutes.

How do I contact UNICEF KOREA for a brand deal?

The channel description lists a public contact email. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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