Unicorn Riot
Unicorn Riot (@unicornriot), a US-based nonprofit independent news outlet, publishes journalism and video reporting on protests, policing, labor and Gaza. The channel has about 94,900 subscribers, 2,151 videos and a median of roughly 1,000 views per video, with about one upload per week. Sponsored integrations would be priced at $20 to $35 per 1,000 median views, so about $20 to $40 per video, though the outlet accepts no ads.
Independent nonprofit news with a loyal, politically engaged audience
- About 94,900 subscribers and 11.5 million lifetime views across 2,151 videos
- Median of about 1,000 views per video, with one standout video at 14,414 views
- Roughly 50 uploads in the past 365 days, with 39 in the last 90 days
Brand fit report
Content
- Formats
- documentary-style field reporting, vertical short interviews, raw protest footage
- Tone
- serious, activist
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 2 to 8 minutes for long-form reports
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the About page states the outlet is funded by grants and audience donations.
Suitability GARM Brand Safety Floor + Suitability
Coverage of protest clashes and arrests, such as 'Minneapolis Once Again Thwarts White Supremacist Jake Lang', carries violence and strong political content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 95k | 1k | 39 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Protesters at the Marianne at Place de la Republique During · 4.9k views
▶Protesters Smash a Surveillance Camera During Mass Protests · 6.5k views
▶Minnesota 15 Defendant Emmett Doyle Speaks Out [VERTICAL] #i · 1.4k viewsLast three uploads, latest today.
Unicorn Riot is a decentralized, educational non-profit media organization. Unicorn Riot reports underrepresented stories and sheds light on alternative perspectives and systems. We aim to provide an accessible platform for diverse stories, communities and media makers through free, nonprofit news. Born from the Internet in 2015, our commercial-free platform operates non-hierarchically, independent of corporate or government control. Unicorn Riot is a registered 501(c)(3) in Minnesota. All of our financial support comes from grants and from you, our audience. All Unicorn Riot Media is Redistr
About Unicorn Riot
Unicorn Riot is a decentralized nonprofit media organization that publishes independent reporting and video on protests, policing, labor, housing and Gaza. Its YouTube channel, @unicornriot, has about 94,900 subscribers and a median of roughly 1,000 views per video, with the outlet describing its own funding as grants and audience donations. Shorts make up about 10% of uploads, and most videos run a few minutes.
Viewers are likely to be people following activism, local justice issues and international conflict, though the age and gender split is an estimate that the data cannot confirm. The channel shows no sponsorship disclosures across its recent uploads.
Brands considering a deal should note the channel's editorial stance and that it operates without ads. A sponsored integration would be priced at roughly $20 to $35 per 1,000 median views, compared with typical paid-ad CPMs of $10 to $30. Best suited to mission-driven nonprofits rather than mainstream consumer brands.
Written from Unicorn Riot's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Unicorn Riot can edit or remove this page at any time.
Questions about Unicorn
How much does Unicorn Riot charge for a sponsored video?
Based on a median of about 1,000 views, a sponsored integration would be priced at roughly $20 to $40 per video. The outlet's stated model is ad-free and funded by grants and audience donations, so a sponsorship would need to fit its editorial and nonprofit mission.
What does Unicorn Riot post about on YouTube?
Unicorn Riot posts independent news video on protests, policing, labor organizing, housing, and conflicts including Gaza. Its recent uploads include field reports from Paris, Minneapolis, and Asheville, plus vertical interviews with activists.
How do I contact Unicorn Riot for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the outlet also publishes an info email on its website.
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