Starbooked

UNION ARENA(ユニオンアリーナ)

@union_arena_tcg · JP · JA

UNION ARENA (@union_arena_tcg) is the official YouTube channel of the Japanese trading card game UNION ARENA, based in Japan. It has about 18,000 subscribers and a median of roughly 4,000 views per video, posting around 10 videos a quarter. Rates are estimated at $150 to $250 per sponsored video, given its small median views.

Why brands book UNION

Official Japanese TCG channel reaching anime card game fans

  • About 18,000 subscribers and 23 million lifetime views
  • Median of roughly 4,000 views per video, with live events reaching far higher
  • Uploads about 10 videos per quarter, with 42 in the past year
Best fortrading card game product launchesanime franchise tie-ins
Watch forAudience is almost entirely Japanese; median views are modest outside live event spikes.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming55%
Entertainment30%
Shopping15%
Formats
live stream broadcasts, product preview videos, card gameplay battles
Tone
enthusiastic, informative
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 12 minutes for episodes, with live events running longer

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich new booster sets release and whenwhat the strongest cards in a set arehow to join official tournaments and events
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
35%women
65%men
Countries
🇯🇵 Japan92%
🇺🇸 United States3%
Other5%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
trading card games, anime licensed products
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is official card game programming featuring anime franchise titles, with no flagged themes in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube18k4k10
X–––

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers28 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 1 days ago.

2023年3月よりスタートしたトレーディングカードゲーム『UNION ARENA(ユニオンアリーナ)』の公式YouTubeチャンネルです。商品やイベント情報、配信番組をお届けします。 #UNIONARENA #ユニオンアリーナ #ユニアリ #TCG
UNION ARENA(ユニオンアリーナ)'s own profile description on YouTube

Are you UNION ARENA(ユニオンアリーナ)? Claim or remove this profile.

About UNION ARENA(ユニオンアリーナ)

UNION ARENA is the official YouTube channel for the Japanese trading card game of the same name, which launched in March 2023. The channel posts product previews, card reveals, rule explanations, and live-streamed tournament coverage, often featuring its presenters in on-camera segments. Recent uploads include booster set introductions and championship broadcasts.

The audience is estimated to be mostly Japanese-speaking adults who collect or play trading card games. Median views sit around 4,000 per video, while live tournament streams have reached several hundred thousand to over a million views. Based on the channel's data, sponsored integrations would cost roughly $150 to $250 per video, which is a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.

This channel suits publishers, tournament organizers, and card game or anime licensing brands seeking a focused, highly engaged niche audience in Japan.

Written from UNION ARENA(ユニオンアリーナ)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UNION ARENA(ユニオンアリーナ) can edit or remove this page at any time.

Questions about UNION

How much does UNION ARENA charge for a sponsored video?

Based on its median of roughly 4,000 views per long-form video, a sponsored integration is estimated at $150 to $250 per video. That works out to a CPM of about $20 to $35 per 1,000 views, which is higher than the typical $10 to $30 CPM for paid ads.

What does UNION ARENA post about on YouTube?

The channel posts product previews, card reveals, rule explanation videos, and live-streamed championship and tournament broadcasts for the UNION ARENA trading card game. Most content is in Japanese and features on-camera presenters discussing new booster sets.

How do I contact UNION ARENA for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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