Starbooked

UNITY (@unitygirlband) is a Dutch girl group from the Netherlands, formed for the 2020 Junior Eurovision Song Contest, posting music videos, lyric videos, behind-the-scenes vlogs and live performances. The channel has about 20,500 subscribers and a median of roughly 46,000 views per video, with about two uploads per quarter. Sponsored integrations would be priced at $20 to $35 per 1,000 median views, or about $900 to $1,600 per video.

Why brands book UNITY

Dutch girl group with a loyal, family-friendly audience and strong music video views

  • About 20,500 subscribers and a median of about 46,000 views per video
  • Top music videos reach 300,000 to 670,000 views, showing a dedicated fanbase
  • No sponsorships to date, so brand integrations stand out and feel fresh
Best foryouth-oriented consumer brandsmusic and entertainment campaigns in the Netherlands
Watch forUpload pace is slow (about five videos per year) and the channel's own description says the group is ending its run, so long-term deals are uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Pop Music20%
Entertainment10%
Formats
official music videos, lyric videos, behind the scenes vlogs, live performance clips
Tone
upbeat, warm
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 4 minutes for music videos, 5 to 25 minutes for vlogs and live content

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhen the next single or music video is outhow to get tickets or see the group livethe story behind a song or the group's history
Age
20%18-24
10%25-34
5%35-44
5%45+
Gender
70%women
30%men
Countries
Netherlands80%
🇧🇪 Belgium10%
LanguagesDutch 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content consists of music videos, lyric videos and vlogs with no flagged titles, and the channel's own description and video titles suggest a family-friendly audience.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k46k2

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 6 days ago.

UNITY is een girlband bestaande uit Jayda, Maud, Naomi en Demi. Ze hebben Nederland vertegenwoordigd tijdens het Junior Eurovisie Songfestival 2020. Hiermee hebben ze met hun nummer "Best Friends" een mooie 4e plaats behaald! Op dit kanaal blijf je op de hoogte van alle nieuwe singles, maar ook covers en andere leuke video’s. Dus abonneer alvast op het kanaal van Unity, dan mis je niets! Zakelijk contact: info@unitygirlband.nl
UNITY's own profile description on YouTube

Are you UNITY? Claim or remove this profile.

About UNITY

UNITY is a Dutch girl group made up of Jayda, Maud, Naomi and Demi, formed for the Junior Eurovision Song Contest 2020 and known for its single "Best Friends", which placed fourth. The YouTube channel @unitygirlband publishes official music videos, lyric videos, behind-the-scenes vlogs, festival clips and concert footage, mostly in Dutch. Recent uploads describe the group's farewell, indicating the channel is winding down its active release schedule.

The channel has about 20,500 subscribers and a median of roughly 46,000 views per video, with its biggest music videos reaching several hundred thousand views. Audience estimates suggest a mostly Dutch and young, female-leaning viewership, though these figures are modeled rather than reported by the creators. Sponsored integrations would fall in the range of $20 to $35 per 1,000 median views, or roughly $900 to $1,600 per video, a CPM comparable to or above typical paid ad rates of $10 to $30.

This profile suits brands targeting Dutch families and youth audiences with music-led or entertainment campaigns, and who want a clearly family-friendly environment. The channel has no sponsorship history, which makes it a fit for first-time integrations.

Written from UNITY's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UNITY can edit or remove this page at any time.

Questions about UNITY

How much does UNITY charge for a sponsored video?

Based on a median of about 46,000 views, a sponsored integration would typically cost about $900 to $1,600 per video, calculated at $20 to $35 per 1,000 median views. Final rates depend on format and usage rights and are not published by the creators.

What does UNITY post about on YouTube?

UNITY posts official music videos, lyric videos, behind-the-scenes vlogs, festival appearances and concert recordings. Most content is in Dutch and centers on the group's music and life as a girl band.

How do I contact UNITY for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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