biz barclay.
Biz Barclay (@upinurbiz), a US-based creator, makes video essays, pop-leaning music, and short-form clips about books, film, and songwriting. The channel has about 58,300 subscribers and a median of roughly 5,900 views per video, with about half of recent uploads in Shorts. Sponsored integrations are estimated at $150 to $1,100 per video.
Engaged indie-pop and literature audience with a 4.8% engagement rate
- Median of about 5,900 views per video across 82 uploads, with a p90 of about 27,200 views
- Engagement of 4.8% and a like rate of 4.4% suggest an attentive, responsive audience
- Recent sponsor reads for Saily and Zocdoc show the channel can carry paid integrations
Brand fit report
Content
- Formats
- video essays, song release clips, vlog-style updates, fan edits
- Tone
- witty, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 40 to 100 minutes for essays
Audience
Commercial
- Brands seen
- SailyZocdoc
- Categories promoted
- mobile data plans, healthcare booking
- Affiliate links
- No
The video 'lord of the rings is a slasher movie' carries a Saily data plan discount, and 'Lesbian Space Pirates Invent Ethics' names Zocdoc as a sponsor.
Suitability GARM Brand Safety Floor + Suitability
Titles and descriptions use mild profanity, and the 'Philosophy of the Care Bears II' essay touches on mature themes, though no content was flagged as explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 58k | 5.9k | 2 |
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶lord of the rings is a slasher movie · 54k views
▶I built a loft bed in my high rise at once I CAN OPEN A WINE · 27k views
▶This Taylor Swift Song is Actually Rude AF · 44k viewsLast three uploads, latest 47 days ago.
video essays and supremely sad music business inquiries: sofie@helmtalentgroup.com
About biz barclay.
Biz Barclay (@upinurbiz) is a US creator whose channel mixes video essays, indie pop music, and short clips about film, literature, and songwriting. The channel has about 58,300 subscribers and 82 videos, with a median of roughly 5,900 views per upload. About half of recent uploads are YouTube Shorts, and the longer essays draw substantially more views.
The audience is estimated to skew young adult and English-speaking, with the United States as the largest market. Viewers appear to follow the channel for its music releases, its Taylor Swift and fantasy commentary, and its creator updates. These audience figures are estimates and have not been verified by the creator.
Brands booking this channel include Saily and Zocdoc, based on sponsor reads in recent videos. Sponsored integrations are estimated at $150 to $1,100 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Music, streaming, and literary brands are the best fit.
Written from biz barclay.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. biz barclay. can edit or remove this page at any time.
Questions about biz
How much does Biz Barclay charge for a sponsored video?
Based on a median of about 5,900 views and the channel's mostly long-form format, sponsored integrations are estimated at roughly $150 to $1,100 per video. This is a Starbooked estimate, not a published rate, and the creator sets final terms.
What does Biz Barclay post about on YouTube?
The channel posts video essays on film, literature, and pop culture, along with indie pop music releases, songwriting clips, and vlog-style updates. Many uploads are short-form and appear on Shorts.
How do I contact Biz Barclay for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel lists a business email in its description.
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