Upside Down Labs
Upside Down Labs (@upsidedownlabs) is an Indian company channel from India that makes open-source neuroscience and biosignal hardware such as DIY Neuroscience Kits and Neuro PlayGround Lite. The channel has about 9,700 subscribers, roughly 1,000 median views, and posts about three times a month. Sponsored integrations are priced at $150 to $250 per video.
Engaged niche audience for neuroscience and electronics hardware brands
- Median of 1,061 views per video across the last 30 uploads
- Engagement rate of 3.5 percent, with a like rate of 3.1 percent
- Roughly 35 uploads in the past 365 days, about three per month
Brand fit report
Content
- Formats
- project tutorial, product showcase, short-form clip, event recap
- Tone
- technical, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 4 to 10 minutes for tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- DIY electronics kits, biosignal hardware
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is technical hardware and neuroscience projects, with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 9.7k | 1.1k | 15 |
Benchmark score: 31 / 100
Public rule, same for everyone. How it works.
Recent videos
▶BCI project! · 993 views
▶Does meditation really relax your brain? Let’s know with Neu · 292 views
▶Chords Update EP20: Connect once and switch visualizers seam · 371 viewsLast three uploads, latest 2 days ago.
Hi awesome people, welcome to the official channel of "Upside Down Labs". Our company provides affordable open-source hardware and software solutions to 1. Makers, researchers, students, and learners to make it easy for them to start exploring electronics while having fun. 2. Businesses by making the technology development cycle efficient. OUR VISION: We believe in making the technology advancement process efficient. OUR MISSION: Amplifying your efforts and rectifying your pathway for innovation by providing affordable Open-Source hardware and software solutions. For any query reach us at
About Upside Down Labs
Upside Down Labs (@upsidedownlabs) is a channel from India run by a company that builds open-source hardware and software for makers, researchers and students. The channel posts technical tutorials on DIY neuroscience kits, EMG and EEG projects, and Neuro PlayGround Lite, with about 35 uploads over the past year. Most videos are short, with a shorts share of about 32 percent, and median views sit near 1,000.
Audience estimates from the channel's content suggest a student and maker base concentrated in India, the United States and the United Kingdom, with a large share of viewers aged 18 to 34. These figures are estimates based on video metadata, not verified analytics. The channel's own website material was not available for this profile.
Brands considering the channel should weigh its niche focus. Based on a median of about 1,000 views, sponsored placements are priced at $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30. The channel suits educational electronics and developer tool brands.
Written from Upside Down Labs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Upside Down Labs can edit or remove this page at any time.
Questions about Upside
How much does Upside Down Labs charge for a sponsored video?
Upside Down Labs is priced at $150 to $250 per sponsored video, based on a median of about 1,000 views. That works out to a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30. Pricing is an estimate from public channel data.
What does Upside Down Labs post about on YouTube?
Upside Down Labs posts technical tutorials about DIY neuroscience kits, EMG and EEG biosignal projects, brain computer interface builds and open-source hardware. The channel also shares short clips and event recaps, with about 35 uploads over the last year. Content is aimed at makers, students and electronics hobbyists.
How do I contact Upside Down Labs for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Unlocking the listing gives you access to the channel's published contact information for sponsorship inquiries.