Starbooked

Urban Legends

Hosted by Luke Mordue

Urban Legends, hosted by Luke Mordue, retells famous folklore tales as short stories, then examines their history, cultural significance and origins. The show has 55 episodes, released roughly biweekly, with a median length of about 45 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a sponsorship rate of about $40 to $200 per episode.

Why brands sponsor Urban Legends

Atmospheric folklore storytelling with a strong, loyal Apple Podcasts rating base

  • Apple Podcasts shows 204 ratings averaging 4.8 stars, indicating an engaged listener base.
  • Each episode retells a legend as a short story, then examines its history and cultural origins.
  • About 55 episodes released roughly biweekly, with episodes typically 30 to 55 minutes long.
Best forspooky-season campaignsbooks and streaming releaseshistory and travel brands
Watch forAudience figures are estimates from rating counts, and the show has no visible sponsor history.

Brand fit report

Content

Topics, IAB taxonomy
Non-Fiction Storytelling55%
History30%
Paranormal15%
Formats
solo monologue, narrative, storytelling retelling
Tone
atmospheric, informative
Language
English
Production
Clean, edited audio
Typical length
30 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple ratings_count of 204 (band 200 to 1,000 ratings, 5,000 to 25,000 downloads) shifted down because the show is a single-host independent with no network, and adjusted by 55 episodes, biweekly cadence and a Buzzsprout host; the listed rating tier was not shifted up since the show is over two years old.
Audience asks aboutWhere did this legend originate?Is there any historical evidence behind it?How did the legend shape local culture?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
45%women
55%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom25%
Other25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Funding link to buymeacoffee.com/lukemordue in the feed and no sponsor mentions found in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episode titles such as 'The Satanic Panic' and 'Poisoned Halloween Candy' cover frightening and violent folklore; the feed's explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

EpisodeDateLength
Black-Eyed Children2026-10-1527 min
Boo Hag2026-09-3029 min
Corpse Light2026-09-1619 min
The Kraken2026-05-0145 min
Jersey Devil2026-05-0153 min
Skinwalkers2026-05-0156 min

Last six episodes from the show's feed, latest 4 days ago.

Luke Mordue examines the historical impact of the stories that haunt our society, tales that have gripped towns and cities worldwide for centuries as actual events - Urban Legends. First, hear the tales retold as short stories before delving into the history of the legend, dissecting its cultural significance, factuality, and origins.
Urban Legends's own show description from the podcast feed

Do you make Urban Legends? Claim or remove this page.

About Urban Legends

Urban Legends is a podcast hosted by Luke Mordue that retells famous legends as short stories and then explores their history, cultural significance and factual origins. According to the show website, Mordue presents the stories as journeys through tales that have captivated cultures for generations. The feed lists 55 episodes, released roughly every two weeks, with typical episodes running 30 to 55 minutes.

Apple Podcasts shows 204 ratings with an average of 4.8 stars, which points to an engaged following. Audience size and demographics are estimates only, based on rating counts and show characteristics, and suggest roughly 2,000 to 8,000 downloads per episode, mostly English-speaking listeners in the United States and United Kingdom. The feed lists a Buy Me a Coffee support link and shows no visible sponsors so far.

Brands in history, travel, books, streaming or seasonal Halloween categories may find the show a fit for a host-read mid-roll. Estimated rates are about $40 to $200 per episode, based on the Starbooked rate rule.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Urban Legends can edit or remove this page at any time.

Questions about Urban Legends

How much does Urban Legends charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $40 to $200 per episode, based on estimated downloads of 2,000 to 8,000 per episode. Final pricing depends on the sponsor's terms and the episode scheduled.

What is Urban Legends about?

Urban Legends, hosted by Luke Mordue, retells famous legends as short stories and then examines their history, cultural significance and origins. The show has 55 episodes.

How do I contact Urban Legends about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

Similar creators

Podcast and other creators in urban legends, ranked by score.

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Red Webpodcast
true crimeparanormal50k–$360–2000100
folkloretrue crime15k–$90–62099
true crimecanadian history50k–$360–200098
paranormaltrue crime15k–$90–62095
paranormaltrue crime5k–$40–20095
paranormalufo and uap15k–$90–62088