URBANIA (@_urbania), an independent Montreal media company operating in French, makes long-form documentaries, street interviews and society reportage for its roughly 49,700 subscribers. Its median video draws about 1,300 views, with around 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video for long-form, or $150 to $250 per Short. Its main distinctive detail is the Courrier recommandé and election road-trip series.
French-language Quebec audience for documentary-style and society content
- Median of about 1,300 views per video across the last 30 uploads
- Roughly 50 uploads a year, with 46 in the last 90 days
- Recent sponsor 'Familiprix' on a health explainer video, which shows brand-safe health integrations
Brand fit report
Content
- Formats
- street interviews, documentary reportage, on-location road trip, short-form explainer
- Tone
- curious, irreverent
- Language
- French
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 6 minutes, with occasional 10 to 13 minute features
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
Only one sponsorship line appears in the last 30 videos, on 'École de la vie: prévenir le VPH' ('Présenté par Familiprix'), so the 0% figure reflects the sample reported in the dossier.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Bilan des élections : ce que les partis doivent VRAIMENT faire maintenant' and 'Les contenus les plus INSOLITES des partis politiques' show heavy coverage of party politics, so political suitability is high.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 50k | 1.3k | 46 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶24h dans le métro à collecter les histoires les plus folles · 3.7k views
▶Comment Kinji00, lb66 et Les Louanges veulent marquer le Qué · 6.5k views
▶60 ans du métro de Montréal · 1.3k viewsLast three uploads, latest 2 days ago.
La mission qu’on s’est donnée, c’est d’être d’audacieux anthropologues de la culture populaire et de la société. URBANIA est une tribune, un porte-voix pour des points de vue singuliers, des témoignages troublants qui déboulonnent les préjugés, des idées à tester, des coups de gueule qui provoquent des réactions et renversent les perceptions. C’est aussi une grosse dose de divertissement (presque toujours) intelligent. Fabriqué de manière indépendante à Montréal depuis 2003 (avec un cousin français depuis 2020), URBANIA est un média de société pour les gens curieux qui a comme mission de rend
About URBANIA
URBANIA (@_urbania) is an independent Montreal media company that has published in French since 2003 and on YouTube since 2007. Its channel mixes street interviews, documentary reportage and society explainers, with election road-trip coverage during the recent campaign. Its recent uploads include a Montreal metro feature, a Courrier recommandé session with local artists, and a health explainer. The channel is more about editorial voice than polish.
Estimates from public data suggest the audience is mostly Quebec-based adults aged 25 to 44, French-speaking and interested in current affairs and culture. The channel has about 49,700 subscribers and a median of about 1,300 views per video, with a 90-day upload pace of 46 videos. Sponsorship activity is light.
At a rate of $20 to $35 per 1,000 median views, a sponsored integration runs about $30 to $45 per video, which is a CPM of $20 to $35 versus $10 to $30 for paid ads. Brands seeking a French-Quebec audience for health or cultural messaging should book this channel.
Written from URBANIA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. URBANIA can edit or remove this page at any time.
Questions about URBANIA
How much does URBANIA charge for a sponsored video?
Based on the channel's median of about 1,300 views, a sponsored integration is estimated at $150 to $250 per video, which is the floor set by Starbooked's rate rule. The exact rate depends on format and usage rights, so confirm terms directly with the creator.
What does URBANIA post about on YouTube?
URBANIA posts Quebec society and culture content in French: street interviews, documentary reportage, election coverage and short explainers on health and technology. Recent titles include a 24-hour metro feature and a Courrier recommandé session with Les Louanges.
How do I contact URBANIA for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's public email appears on its YouTube About page.
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