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うさこま / ファッション着物ヲタク

@usakoma-kimono · JP · JA

Usakoma (@usakoma-kimono), a Japanese modern kimono stylist and owner of the vintage kimono shop Usagi Komachi, makes short and long kimono styling videos for about 64,100 subscribers with median views near 17,000. Uploads run roughly weekly, with sponsored integrations estimated at $150 to $250 per video.

Why brands book うさこま

Japanese kimono stylist with 64,100 subscribers and sponsor-proven collaborations

  • Median views near 17,000 per video, with Shorts regularly reaching 30,000 to 124,000 views
  • Roughly 50 uploads in the past 365 days, with 39 in the last 90 days
  • Recent Shimamura collaboration video drew about 124,000 views and 3,069 likes
Best forapparel and fashion launchesregional tourism and rail campaigns
Watch forContent is Japanese-language, so it suits Japan-focused campaigns rather than English-speaking markets.

Brand fit report

Content

Topics, IAB taxonomy
Fashion60%
Lifestyle (sociology)40%
Formats
YouTube Shorts, long-form styling videos, sponsored collaboration videos
Tone
playful, enthusiastic
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 14 to 28 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.3%
Likes and comments per view on recent videos
Audience asks abouthow to coordinate kimono outfitshow to put on kimono and obi alonewhere to buy affordable kimono and accessories
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
85%women
15%men
Countries
🇯🇵 Japan90%
🇺🇸 United States3%
Other7%
LanguagesJapanese 100%

Commercial

8%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Shimamura (Shimamura Park)Nagoya Railroad (Meitetsu) x Nagoya City campaign
Categories promoted
apparel, regional tourism, rail travel
Affiliate links
No

Recent Shorts include '大ニュース! しまむらから袴が出る!?' (PR, Shimamura collaboration) and '有松は秋もいいじゃん!...#pr' (Meitetsu x Nagoya City campaign).

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is kimono fashion and styling; no flagged titles in the last 30 videos, with anime-themed kimono coordinates (Madoka Magica) being fan-culture references only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube64k17k39
X–––
Instagram–––

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 9 days ago.

現代着物スタイリスト【うさこま】 大人になっても"可愛い"を楽しもう💓 『着物を始めたその先の楽しみ方』をコンセプトに、基礎的な知識はもちろん、ファッションとして楽しむ方法など着物にまつわる様々な情報を発信中! お仕事履歴↓ https://usagikomachi.com/work.html 案件等、お仕事のご依頼はこちら💁‍♀️ usagikomachi.com@gmail.com 👘【うさぎ小町公式HP・通販】 https://usagikomachi.com/ 💄着物コーデ中心【うさこまInstagram】 https://www.instagram.com/usagikomachi/ 🕊日々の呟き【うさこまX】 https://twitter.com/usagi_komachi
うさこま / ファッション着物ヲタク's own profile description on YouTube

Are you うさこま / ファッション着物ヲタク? Claim or remove this profile.

About うさこま / ファッション着物ヲタク

Usakoma runs the YouTube channel for Usagi Komachi, a modern kimono styling project connected to a vintage and recycled kimono shop in Japan. The channel posts short Shorts and longer styling videos covering basic kimono knowledge, everyday coordinates, obi tying, and fan-culture kimono looks. According to the creator's website, Usakoma works as a modern kimono stylist and has taken on brand collaborations.

The audience is estimated to be mostly Japanese women in their late 20s through 40s who wear or want to wear kimono casually. Viewer demographics are estimates, not platform-verified data. Recent sponsored work includes an apparel collaboration with Shimamura and a regional tourism campaign with Nagoya Railroad and Nagoya City.

Sponsored integrations are estimated at $150 to $250 per video, based on a rate of $4 to $8 per 1,000 median views for Shorts-heavy channels, which is cheaper than the typical $10 to $30 CPM for paid ads. Brands should book Usakoma for Japan-focused apparel or lifestyle campaigns.

Written from うさこま / ファッション着物ヲタク's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. うさこま / ファッション着物ヲタク can edit or remove this page at any time.

Questions about うさこま

How much does Usakoma charge for a sponsored video?

Usakoma's sponsored integrations are estimated at $150 to $250 per video, based on a rate of $4 to $8 per 1,000 median views for Shorts-heavy channels. Rates are not published, so confirm with the creator directly.

What does Usakoma post about on YouTube?

Usakoma posts modern kimono styling content, including everyday coordinates, obi tying tutorials, kimono basics, and anime-themed kimono looks. Most videos are short Shorts, with some long-form styling videos of 14 to 28 minutes.

How do I contact Usakoma for a brand deal?

The creator's listed contact email for business inquiries is available on Starbooked for $0.80 to unlock. Boosted creators can also be booked through Starbooked directly.