USM Modular Furniture
USM Modular Furniture, the official YouTube channel of Swiss family-owned USM U. Schärer Söhne AG (@usmmodularfurniture), publishes product updates and design insights about the USM Haller modular furniture system. The channel has about 2,570 subscribers, roughly 5.6 million total views and a median of about 10,750 views per video. It uploads irregularly, with two videos in the past year. Rate range: $150 to $250 per video.
Swiss modular furniture brand with 5.6 million lifetime views
- Median of about 10,750 views per video across 14 uploads
- Top recent video reached 3.6 million views, showing wide reach potential
- Strong fit for design-led home and office furniture campaigns
Brand fit report
Content
- Formats
- brand product film, event coverage, short product clip
- Tone
- polished, informative
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds to 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- modular furniture, office furniture, home storage
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the brand's own corporate channel.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Brand-owned product and event content with no flagged themes in the recent titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.6k | 11k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶USM Haller – Creative Since 1965 · 3.6M views
▶Introducing the USM Haller Soft Panel · 1.2M views
▶USM at Venice Architecture Biennale 2025 – unEarthed / Secon · 452 viewsLast three uploads, latest 93 days ago.
USM is a Swiss family-owned company founded in 1885 and now led by the fourthgeneration. Internationally recognised for the USM Haller modular furniture system, ourbrand stands for precision engineering, durability, and timeless design. The USM system is widely used for living room sideboards, shelving units, storage solutions,bedside tables and office configurations. From pure white and steel blue to olive green and golden yellow, the colour range allows furniture to be configured to suit different interiorsand evolving needs. On this channel, you’ll find product updates, event highlights,
Are you USM Modular Furniture? Claim or remove this profile.
About USM Modular Furniture
USM Modular Furniture is the official YouTube channel of USM U. Schärer Söhne AG, a Swiss family-owned company founded in 1885. The channel posts product updates, event highlights and design insights about the USM Haller modular furniture system, with a focus on sideboards, shelving, storage and office configurations. Videos are short, polished and mostly silent brand films, and uploads are infrequent, with two in the past year.
Viewers are likely design-minded adults interested in modular storage, home interiors and office setups. Audience figures here are estimates, since the channel shows no verified demographic data. The channel has 2,570 subscribers and a median of about 10,750 views per video.
According to the dossier, a sponsored integration typically costs $150 to $250 per video. Because this is a brand-owned channel and not a paid creator, these rates apply to outside sponsors, roughly $20 to $35 CPM per 1,000 median views, compared with $10 to $30 CPM for paid ads. Brands seeking furniture-category exposure should consider it.
Written from USM Modular Furniture's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. USM Modular Furniture can edit or remove this page at any time.
Questions about USM
How much does USM Modular Furniture charge for a sponsored video?
Based on its median of about 10,750 views and standard long-form rates of $20 to $35 per 1,000 views, a sponsored video is estimated at $150 to $250. That is a CPM of $20 to $35, compared with $10 to $30 for typical paid ads.
What does USM Modular Furniture post about on YouTube?
The channel posts product updates, exhibition and design week highlights, and explainers about the USM Haller modular furniture system. Most videos are short, polished brand films focused on sideboards, shelving and office configurations.
How do I contact USM Modular Furniture for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.