UT Institute of Agriculture
UT Institute of Agriculture (@utiacomm), a US university communications channel from Tennessee, publishes about 5,700 subscribers and roughly 72 median views per video. Its office posts about 50 videos a year, mostly 2 to 4 minute news releases on farming, 4-H youth programs, extension outreach and health. Rate range: $150 to $250 per video.
Family-friendly agriculture and youth audience, ideal for rural and farm-supply brands
- About 5,700 subscribers and 3.35 million lifetime views on a university channel
- Median views near 72 per video, with top uploads reaching 430 or more views
- Strong fit for farm-related, outdoor and family wellness messaging
Brand fit report
Content
- Formats
- video news release, field report, event coverage
- Tone
- informative, neutral
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers extension programs, farming and youth activities; 'Light Up the Dark' addresses drug use and suicide in a public health context.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.7k | 72 | 13 |
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶4-H Chick Chain · 107 views
▶Scott's Orchard - Apple Harvest · 90 views
▶Flood Warning Devices · 191 viewsLast three uploads, latest 19 days ago.
The video news releases featured are produced by the UTIA Office of Marketing and Communications. For more information, please contact Charles Denney (cmdenney@utk.edu).
Are you UT Institute of Agriculture? Claim or remove this profile.
About UT Institute of Agriculture
UT Institute of Agriculture (@utiacomm) is the video channel of the University of Tennessee Institute of Agriculture, run by its Office of Marketing and Communications. It posts short news releases about extension programs, 4-H youth activities, farming research, fitness and outdoor recreation across Tennessee.
The channel has about 5,700 subscribers and roughly 1,200 videos, with about 50 uploads in the past year. Median views sit near 72 per video, and the audience is likely older, rural and Tennessee-based; these are estimates, not platform-reported figures.
The channel does not run sponsored integrations. Brands seeking placement should expect a rate of $150 to $250 per video, which at median views works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. It suits agricultural and family-oriented brands willing to work within a public institution's guidelines.
Written from UT Institute of Agriculture's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UT Institute of Agriculture can edit or remove this page at any time.
Questions about UT
How much does UT Institute of Agriculture charge for a sponsored video?
Based on its median views of about 72 and a long-form rate of $20 to $35 per 1,000 views, the estimated range is $150 to $250 per video. The channel has no sponsorship history, so terms would need to be negotiated directly with the university.
What does UT Institute of Agriculture post about on YouTube?
The channel posts short video news releases on Tennessee agriculture, 4-H youth programs, extension health and fitness programs, and outdoor recreation. Most videos run about 2 to 4 minutes and are produced by the university's communications office.
How do I contact UT Institute of Agriculture for a brand deal?
The channel's public description lists a press contact, Charles Denney. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in agriculture extension, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
UConn Extension@uconnextension · US | agriculture extensionfarm safety | 3.3k | 57 | $150–250 | 33 |