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UTM Centre for Engineering Education

@utmcee · MY · EN

UTM Centre for Engineering Education (@utmcee), a Malaysian university centre based at Universiti Teknologi Malaysia, publishes seminars, conference recordings and talks on engineering education. With about 1,700 subscribers and a median of 53 views per video, it posts irregularly, roughly four uploads a year. Sponsored integrations are not offered; rates are not applicable.

Why brands book UTM

Engaged academic audience for engineering education and university-linked brands

  • Median of 53 views per video and 4.3% engagement across recent uploads
  • Top video reached 620 views, showing a niche but steady professional audience
  • Single-channel reach is small, so budgets should stay modest
Best foruniversity recruitmentedtech awarenessengineering software promotion
Watch forVery small audience and infrequent uploads; reach per video is low.

Brand fit report

Content

Topics, IAB taxonomy
Education85%
Science15%
Formats
recorded seminars, conference session recordings, talks and panel forums
Tone
formal, informational
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
5 to 10 minutes for conference clips, up to 2 hours for full talks

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement4.3%
Likes and comments per view on recent videos
Audience asks abouthow to apply AI tools in teachinghow to run active learning in engineering courseswhat the regional engineering education conference covers
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
45%women
55%men
Countries
🇲🇾 Malaysia60%
Indonesia10%
Philippines10%
Other20%
LanguagesEnglish 90%Malay 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content consists of academic seminars and conference recordings with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.7k532

Benchmark score: 6 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 3 days ago.

Universiti Teknologi Malaysia (UTM) as Malaysia’s premier university in engineering and technology, has been actively involved in conducting training, research and seminars in engineering education. The Centre for Engineering Education (CEE) is a centre that promotes the advancement of Engineering Education, particularly in the South East Asian region. The centre also aims to provide a platform for engineering educators, students, policy makers and the public in general to be involved in the improvement of Engineering Education, to contribute to the area, as well as to assist each other to co
UTM Centre for Engineering Education's own profile description on YouTube

Are you UTM Centre for Engineering Education? Claim or remove this profile.

About UTM Centre for Engineering Education

UTM Centre for Engineering Education (@utmcee) is the YouTube channel of the Centre for Engineering Education at Universiti Teknologi Malaysia. It posts recorded seminars, conference session clips from the Regional Conference in Engineering Education, and talks on topics such as generative AI in teaching and active learning. Uploads are infrequent, with about four videos in the past year.

The channel has around 1,700 subscribers and a median of 53 views per video, so its audience is best estimated as academic staff, engineering educators, postgraduate students and policy readers in Malaysia and the wider Southeast Asian region. These audience figures are estimates based on channel data, and the channel has no recorded brand partnerships.

Sponsored integration rates are not applicable for this channel. Brands that want to reach university and engineering education audiences in the region may find it useful, but at a typical rate of $20 to $35 CPM it would be a poor value compared with paid ads, which typically run at $10 to $30 CPM.

Written from UTM Centre for Engineering Education's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. UTM Centre for Engineering Education can edit or remove this page at any time.

Questions about UTM

How much does UTM Centre for Engineering Education charge for a sponsored video?

The channel has no recorded sponsorships, so no rate is set. Based on its median of 53 views, the standard long-form range of $20 to $35 per 1,000 median views would come to roughly $150 to $250 per video, the minimum for any integration.

What does UTM Centre for Engineering Education post about on YouTube?

The channel posts recorded seminars, conference session clips from the Regional Conference in Engineering Education, and talks on engineering education, including generative AI in teaching and active learning. Uploads are infrequent.

How do I contact UTM Centre for Engineering Education for a brand deal?

Contact details unlock on Starbooked for $0.80. This channel is not currently boosted, so it cannot be booked through Starbooked; the listed contact is cee@utm.my.

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