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Vaisala (@vaisalagroup) is a Finnish measurement instruments company whose YouTube channel has about 4,020 subscribers and 922,000 total views. It posts product demos, panel discussions and short films about weather, road and climate sensors. Median views are about 258, uploads run roughly 33 per year, and suggested rates are $150 to $250 per video.

Why brands book Vaisala

Reach industrial and climate-tech buyers with a niche, low-noise B2B audience

  • Channel has about 4,020 subscribers and 922,000 lifetime views across 695 videos.
  • The top product video, the RM60 radar precipitation sensor, reached 2,078 views.
  • Suggested rate is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, against the $10 to $30 typical for paid ads.
Best forB2B product launchesindustrial sensor awarenessclimate technology thought leadership
Watch forMedian views are only about 258, so reach is small and the audience is narrow.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance45%
Technology & Computing35%
Science20%
Formats
product demo, panel discussion clips, short brand film
Tone
technical, informative
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 3 minutes for product clips, 40+ minutes for full panels

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment65/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow the sensor workswhere the product is installedhow it is calibrated and maintained
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
25%women
75%men
Countries
Finland15%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
weather and environmental sensors, road weather systems, industrial measurement
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is corporate product and climate-topic material with no flagged titles; the panel on climate targets and energy grids is policy-adjacent but not partisan.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4k25811
X–––
Instagram–––

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2 days ago.

Vaisala is a global leader in measurement instruments and intelligence for climate action. We equip our customers with devices and data to improve resource efficiency, drive energy transition, and care for the safety and well-being of people and societies worldwide. Follow us: Vaisala: https://www.vaisala.com LinkedIn: https://www.linkedin.com/company/vaisala Instagram: https://www.instagram.com/vaisalagroup Facebook: https://www.facebook.com/Vaisala X: https://x.com/vaisalagroup
Vaisala's own profile description on YouTube

Are you Vaisala? Claim or remove this profile.

About Vaisala

Vaisala is the official YouTube channel of Vaisala, a Finnish company that makes measurement instruments and data services for weather, climate and industrial monitoring. The channel posts product demonstrations, installation guides, and short films about road weather stations, radar precipitation sensors and airport weather systems. Most videos are one to three minutes long, and panel discussions on climate and energy run longer.

The audience is small and specialized, with an estimated mix of engineers, facility managers, public agencies and industry buyers. Median views are about 258, and the channel posts roughly 33 videos a year. Titles and descriptions read like B2B product material, so viewers are mostly people already evaluating equipment rather than general consumers.

Suggested sponsorship rates are $150 to $250 per video, which comes to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads. Brands selling industrial, environmental or energy-infrastructure products who want a precise audience should consider booking this channel.

Written from Vaisala's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Vaisala can edit or remove this page at any time.

Questions about Vaisala

How much does Vaisala charge for a sponsored video?

Based on the channel's median views of about 258, the suggested range is $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 views. Exact pricing depends on the format and deliverables, so the creator should be contacted directly.

What does Vaisala post about on YouTube?

Vaisala posts product demonstrations and installation videos for weather and road-condition sensors, plus short films and panel discussions on climate, AI-driven energy demand and grid management. Most content is for industrial and public-sector buyers rather than general audiences.

How do I contact Vaisala for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether the channel is boosted before reaching out.