Valais Wallis (@valaiswallis) is the official tourism promotion channel for canton Valais, Switzerland. With about 10,600 subscribers and median views near 322, it posts short vertical clips roughly every one to two weeks. Rates run about $150 to $250 per Shorts-heavy video.
Official Valais tourism channel reaching French and German speaking Swiss hikers
- Median of 322 views per video across 750 uploads since 2010
- 58% of recent uploads are Shorts, suited to quick brand spots
- About 50 uploads in the last 365 days, roughly one per week
Brand fit report
Content
- Formats
- short vertical clips, interview and portrait videos, humorous skits, guide-style explainers
- Tone
- playful, informative
- Language
- French
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 30 seconds for most Shorts, 1 to 4 minutes for longer features
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- regional tourism, local products
- Affiliate links
- No
The channel is the owned promotion account of Valais/Wallis Promotion; the 'Ad break' video in June 2026 promotes the company's own valais.ch site rather than a third-party sponsor.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos cover hiking, alphorn lessons, cheese care and dialect quizzes with no concerning content; the only flagged element is the 'Interview gone wrong' clip, which is a light comedic moment.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 11k | 322 | 21 |
Benchmark score: 27 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A day with the alphorn 🎶 · 288 views
▶Das Label Marke Wallis - Ein Versprechen, das hält. · 90 views
▶Le label marque Valais - Une promesse tenue. · 118 viewsLast three uploads, latest 13 days ago.
Welcome to the YouTube Channel of Valais/Wallis Promotion, the official company dedicated to the cross-sector promotion of the economy in canton Valais. Visit us on: FR - www.valais.ch DE - www.wallis.ch EN - www.visitvalais.ch Follow us on: www.facebook.com/valaiswallis www.instagram.com/valaiswallis/ www.tiktok.com/@valaiswallispromotion Valais/Wallis Promotion - 1950 Sion - Switzerland info@valais.ch +41 (0)27 327 36 00
About Valais Wallis
Valais Wallis is the official YouTube channel of Valais/Wallis Promotion, the company that promotes the economy and tourism of canton Valais in Switzerland. The channel posts mostly short vertical clips in French, German and English, including hiking tips, local dialect quizzes, mountain guide portraits and regional product features. Recent uploads have ranged from a few seconds to about four minutes, with a steady pace of roughly one video a week.
The audience appears to be a mix of Swiss residents and visitors planning trips, with French and German speakers the largest groups. These audience figures are estimates based on video language and channel reach, not verified analytics. The channel's own work centers on regional brand building rather than third-party sponsorships.
For brands, the channel is best suited to outdoor, hiking and Swiss food or product campaigns targeting the Valais region. Estimated rates are about $150 to $250 per Shorts-heavy video, which works out to roughly $4 to $8 CPM against paid ads at $10 to $30 CPM, though the channel's low median views make reach modest.
Written from Valais Wallis's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Valais Wallis can edit or remove this page at any time.
Questions about Valais
How much does Valais Wallis charge for a sponsored video?
Based on its median views and Shorts-heavy format, a sponsored video is estimated at about $150 to $250 per video. The channel has not published a rate card, so the figure is a platform-based estimate. Booking terms should be confirmed directly with the channel team.
What does Valais Wallis post about on YouTube?
The channel posts about Valais tourism, including hiking tips, mountain guide portraits, alpine activities, regional cheese and food, and short dialect and humor clips. Most uploads are short vertical videos in French, German and English. Recent topics include via ferrata routes and the regional Marque Valais product label.
How do I contact Valais Wallis for a brand deal?
Contact details for Valais Wallis unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's listed email is available once unlocked.
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