Starbooked

Västerås stad (@vasterasstad), the municipal government channel of Västerås, Sweden, posts project films, construction updates, school and award features, and job recruitment videos. It has about 2,170 subscribers, roughly 2.07 million total views, a median of 641 views per video, and uploads only about once a year. Sponsored integrations are not applicable, so this is a civic information channel rather than a brand partner.

Why brands book Västerås

Official Västerås city channel with a small, local, Swedish-speaking civic audience

  • Median of 641 views per video across the last 30 uploads.
  • About 2,170 subscribers and roughly 2.07 million lifetime views.
  • Only one upload in the past 365 days, so pacing is very slow.
Best forpublic information campaignsmunicipal recruitment
Watch forMunicipal channel with no commercial sponsorship history; brand deals are unlikely and not offered.

Brand fit report

Content

Topics, IAB taxonomy
Business35%
Society40%
Education25%
Formats
project presentation films, event aftermovies, informational explainers
Tone
informative, formal
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 5 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhat is being built in Västerås and whenhow to get involved in municipal planning and consultationshow to apply for jobs with the city
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇸🇪 Sweden95%
LanguagesSwedish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Videos cover municipal planning and politics, such as 'Anders Teljebäck (S) inför kommunfullmäktige 12 maj' and 'Västmanlands prioriteringar i Nationell transportplan', which are political in subject matter but neutral in tone.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.2k6410

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

▶Kopparlunden – vår vision · 157 views▶Drömfabriken innemiljö 3D · 396 views▶Pedagogiska priset och Skolledarpriset 2024 · 1k views

Last three uploads, latest 178 days ago.

Välkommen till Västerås stads Youtube-kanal! Här finns klipp från våra senaste projekt, byggnationer, lediga jobb och mycket mer. Här kan du se filmer från våra verksamheter och se videos om hur det är att jobba för Västerås stad. Finns det videos du saknar är vi jätteglada om du hör av dig till oss med tips. Du kan då mejla oss på kontaktcenter@vasteras.se
Västerås stad's own profile description on YouTube

Are you Västerås stad? Claim or remove this profile.

About Västerås stad

Västerås stad's YouTube channel publishes official films from the Swedish city of Västerås. Its content includes presentations of construction and urban development projects such as the Kopparlunden area and the new travel center, school and care award features, event aftermovies, and recruitment videos for city jobs. Uploads are infrequent, with one video in the last 365 days.

The audience is estimated to be mostly local Swedish residents, with an older skew, and the channel's views are modest, with a median of 641 per video. Because the channel is a government body, its content is informational rather than promotional.

Rate and CPM are not applicable: the channel does not take sponsorships. Brands needing a Swedish civic audience should use paid ads instead, where a $10 to $30 CPM is typical, rather than seeking a creator integration here.

Written from Västerås stad's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Västerås stad can edit or remove this page at any time.

Questions about Västerås

How much does Västerås stad charge for a sponsored video?

Västerås stad does not take sponsored integrations, and no sponsorship disclosures appear in its recent uploads. Based on a median of 641 views, a sponsored deal would fall under the standard rate rule, but the channel is a municipal government body, so this is not a booking option.

What does Västerås stad post about on YouTube?

The channel posts official films about city projects, including urban development, construction, and planning consultations. It also shares school and care award features, event aftermovies, and recruitment videos for municipal jobs, mostly in Swedish.

How do I contact Västerås stad for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this municipal channel does not currently take brand deals, so contact is most useful for official city communication questions.

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