Viking.TV (@viking-tv), a US-based enrichment channel run by cruise line Viking, posts long-form destination talks, interviews and short documentaries. It has about 44,000 subscribers and a median of roughly 500 views per video, with around 50 uploads a year. Sponsored integration rate: $150 to $250 per video (estimated from median views).
Affluent, older travel audience already primed for river cruise bookings
- About 44,000 subscribers and 5.2 million lifetime views across 1,730 videos
- Median of roughly 500 views per video, with the top recent interview reaching about 23,000
- Upload pace of about 50 videos a year, mostly long-form destination content
Brand fit report
Content
- Formats
- interview, destination talk, short documentary, virtual tour
- Tone
- informative, polished
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 30 to 70 minutes for long-form, under 2 minutes for clips
Audience
Commercial
- Brands seen
- Viking
- Categories promoted
- river cruises, ocean cruises, expedition cruises
- Affiliate links
- No
The channel is the brand's own content channel, so its videos promote Viking voyages directly rather than as paid sponsorships, and no separate sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover cruises, history, gardens and cultural sites, with a clip on the Viking-era raid on Lindisfarne ("Inside the Vikings' Infamous Attack on Lindisfarne") that is historical and non-graphic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 10 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Hear how Viking seamlessly combines river voyages with land- · 1.5k views
▶Find inspiration for your next journey as Joost Ouendag shar · 357 views
▶Learn what to expect after you book a Viking river voyage · 766 viewsLast three uploads, latest 99 days ago.
Viking’s award-winning enrichment channel. Viking provides destination-focused voyages on oceans, rivers and lakes around the world. Viking.TV was conceived as a positive way to build community and stay connected. With a commitment to deliver enriching content, Viking.TV offers an extensive library of on-demand episodes, including exclusive interviews, short documentaries, lectures, concerts, Privileged Access tours, wellness content, presentations on Viking’s river, ocean and expedition voyages, and special events in collaboration with esteemed cultural and scientific partners, such as TED,
About Viking.TV
Viking.TV is the enrichment channel of cruise operator Viking, based in the United States. It publishes long-form destination talks, interviews with Viking staff and guest speakers, short historical documentaries and virtual tours. Most videos run between 10 and 70 minutes, with a steady output of about 50 uploads a year.
The channel has about 44,000 subscribers and a median of roughly 500 views per video. Viewers are estimated to skew older, with most likely over 45 and a strong share in the United States and United Kingdom. The content is polished, high-production and family-friendly.
Brands in travel, luxury goods or heritage categories may find the audience suited to awareness work. At a rate of $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, it is priced above typical paid ad CPMs of $10 to $30, so it suits brands wanting endorsement-style trust rather than cheap reach.
Written from Viking.TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Viking.TV can edit or remove this page at any time.
Questions about Viking.TV
How much does Viking.TV charge for a sponsored video?
Viking.TV's estimated sponsored integration rate is $150 to $250 per video, based on roughly 500 median views at $20 to $35 per 1,000 views. The channel is Viking's own content channel, so a third-party sponsorship is unlikely to be routine, and any deal would need to be confirmed directly.
What does Viking.TV post about on YouTube?
Viking.TV posts destination talks about river, ocean and expedition voyages, interviews with Viking staff and guests, short historical documentaries and virtual tours. Recent topics include the Rhine, the Mississippi, Egypt and Highclere Castle.
How do I contact Viking.TV for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is brand-owned, so the outreach path should be checked with the company before pitching.
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