Starbooked

Vintage & Rare (@vintageandrare) is a Danish guitar video channel run by Nico von Cotta, with about 24,900 subscribers and roughly 1,100 median views per video. It publishes store tours, dealer interviews and gear demos from European guitar shows, about 12 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book VintageandRare

Reach European vintage guitar buyers through store tours and show coverage

  • About 24,900 subscribers and 9.7 million lifetime views across 502 videos
  • Median of about 1,145 views per video, with the best recent uploads reaching 13,800
  • Roughly 12 uploads a year, with recent coverage from Guitar Summit and Veenendaal
Best formusical instrument retailersguitar amplifier and pedal brandsvintage gear marketplaces
Watch forViews are modest and uneven, so a sponsorship is a niche reach play rather than mass awareness.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Hobbies & Interests20%
Business10%
Formats
store tour, interview, instrument demo, live performance
Tone
informative, conversational
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 9 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhat a vintage guitar is worth todaywhich European guitar shops are worth visitinghow to verify originality and provenance
Age
8%18-24
22%25-34
30%35-44
40%45+
Gender
15%women
85%men
Countries
🇩🇪 Germany18%
🇸🇪 Sweden14%
Netherlands12%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
LanguagesEnglish 98%Danish 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
vintage guitars, guitar amplifiers, guitar effects pedals
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel links to its own marketplace, vintageandrare.com, and a BOSS EX-4 video is a product first look with no disclosed deal.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover guitar store tours, shows and interviews with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube25k1.1k12

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 1 days ago.

About Vintage & Rare Since 2008, Vintage & Rare has connected musicians, collectors, dealers, builders, and enthusiasts with vintage, rare, custom, and hand-built musical instruments from around the world. Our marketplace features thousands of instruments from more than 1,000 dealers, luthiers, custom builders, and private sellers worldwide. Explore Vintage & Rare: https://www.vintageandrare.com/ Are you a dealer, luthier, custom builder, or private seller interested in joining Vintage & Rare? Visit https://www.vintageandrare.com/ to sign up. For questions or assistance: info@vintageandra
VintageandRare's own profile description on YouTube

Are you VintageandRare? Claim or remove this profile.

About VintageandRare

Vintage & Rare is a Danish YouTube channel run by Nico von Cotta, who documents the vintage and boutique guitar trade in Europe. The channel posts store tours, dealer and luthier interviews, and product demos, mostly filmed at guitar shows and independent shops in Germany, Sweden, the Netherlands and Switzerland. Uploads arrive about once a month and run roughly 4 to 9 minutes.

The audience is estimated to be mostly guitar collectors, players and dealers aged 35 and older, with a large share of English-speaking viewers. These figures are estimates and not channel analytics. The channel is operated by the Vintage & Rare marketplace, so its content centers on the dealer community it already serves.

Brands selling vintage instruments, amplifiers or pedals can book a sponsored integration at an estimated $150 to $250 per video. At $20 to $35 CPM against median views, that is comparable to or above the $10 to $30 CPM typical of paid ads, so the value depends on how well the audience matches the product.

Written from VintageandRare's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. VintageandRare can edit or remove this page at any time.

Questions about VintageandRare

How much does Nico von Cotta charge for a sponsored video?

Based on the channel's roughly 1,145 median views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public metrics, and the actual rate should be confirmed directly with the creator.

What does Vintage & Rare post about on YouTube?

Vintage & Rare posts guitar store tours, dealer and luthier interviews, instrument demos and live performances, mostly filmed at European guitar shows and shops. Videos are typically 4 to 9 minutes long.

How do I contact Vintage & Rare for a brand deal?

The channel lists info@vintageandrare.com publicly. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in vintage guitars, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
electric guitarsguitar gear reviews9.4k4.4k$150–25082
AcousticMusic@acousticmusicorg · US
acoustic guitarsguitar retail1.5k1.4k$150–25052
TC楽器 TCGAKKI@tcgakkiofficial · JP
vintage guitarsused guitar shop38k3.8k$150–25050
Spring Instrumentos@springinstrumentos2275
vintage guitarsguitar reviews2.3k972$150–25050
Harpeth Guitar Restoration@harpethguitar · US
guitar restorationvintage guitars13k3.4k$150–25046
Mark Lovett@markelovett · US
acoustic guitarvintage guitars3.5k844$150–25031