Starbooked

Viral Virtue with Jordan & McKay

Hosted by Jordan, McKay

Viral Virtue with Jordan & McKay is a comedic podcast by two former members of the Mormon church who analyze religious fundamentalism, purity culture and online influencers. The show has 123 episodes, released weekly, with a median length of about 86 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Viral Virtue with Jordan & McKay

Engaged niche audience of religious deconstruction listeners across a 123-episode back catalog

  • Weekly episodes with a median runtime of about 86 minutes give long mid-roll placement.
  • Apple Podcasts rating of 4.5 from 335 ratings signals an engaged audience.
  • Titles covering influencers and viral religious content suit creator-economy and lifestyle brands.
Best forawareness campaignscreator and lifestyle products
Watch forExplicit flag and frank adult and religious themes may not suit family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality60%
Society & Culture25%
Pop Culture15%
Formats
co-hosted banter, reaction, interview
Tone
comedic, analytical
Language
English
Production
Clean, edited audio
Typical length
50 to 90 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts shows 335 ratings, which maps to the 200 to 1,000 ratings band; the show is about four years old, weekly cadence, and Podcast Index popularity is 9.
Audience asks aboutWhat do Mormons believe about temples and garments?How do people deconstruct from religious fundamentalism?What is happening in Mormon influencer culture?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists a Patreon funding link (patreon.com/jordanandmckay) and no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicsmedium

The feed is flagged explicit and episode titles and description cover sexuality, purity culture and misogyny.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 69 days ago.

Your two favorite ex-mormon apostates take you on a comedic exploration and analysis of new and old religious fundamentalism. Every week they examine hot-button issues like shame, sexuality, purity culture, and misogyny from a post-religious lens. Come and join the affirming and inclusive space for everyone navigating deconstruction, religion, society, and culture.
Viral Virtue with Jordan & McKay's own show description from the podcast feed

Do you make Viral Virtue with Jordan & McKay? Claim or remove this page.

About Viral Virtue with Jordan & McKay

Viral Virtue with Jordan & McKay is a comedic podcast in which two former members of the Mormon church analyze religious fundamentalism, purity culture, and online influencers. The show's website at buzzsprout.com and its RSS feed show 123 episodes released weekly, with a median runtime of about 86 minutes.

The hosts, Jordan and McKay, present a post-religious lens on shame, sexuality, and misogyny, and the Apple Podcasts listing shows a 4.5 average from 335 ratings. Audience figures are estimates only: roughly 5,000 to 25,000 downloads per episode, most likely listeners in the United States in the 25 to 34 range. The feed flags the show as explicit and includes a Patreon funding link, and no sponsors appear in the feed.

Based on the estimated audience, a host-read mid-roll is priced at about $90 to $625 per episode. This suits brands targeting engaged niche listeners in religion, self-improvement, and creator culture.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Viral Virtue with Jordan & McKay can edit or remove this page at any time.

Questions about Viral Virtue with Jordan & McKay

How much does Viral Virtue with Jordan & McKay charge for a podcast sponsorship?

Estimated pricing for a host-read mid-roll is about $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Exact rates depend on the show's own terms.

What is Viral Virtue with Jordan & McKay about?

The show is a comedic podcast where two former Mormon church members analyze religious fundamentalism, purity culture, sexuality, and online influencers from a post-religious perspective.

How do I contact Viral Virtue with Jordan & McKay about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.