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Visit Estonia

@visitestoniaofficial · EE · EN

Visit Estonia (@visitestoniaofficial), the official YouTube channel of Estonia's national tourism board, is based in Estonia and publishes travel ideas, events and destination clips. It has about 6,000 subscribers and a median of roughly 8,400 views per video, posting only a few times a year. Its short clips are offered at $4 to $8 per 1,000 median views, or about $40 to $70 per video.

Why brands book Visit

Official Estonian tourism channel reaching travel-minded viewers in multiple languages

  • About 5,960 subscribers and 9.2 million lifetime views
  • Median of 8,439 views per video across the last 30 uploads
  • Short clips median 61 seconds, with peaks above 280,000 views
Best fordestination marketingtravel brand partnerships
Watch forUpload pace is slow, with only three uploads in the past 365 days.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Food & Drink15%
Events15%
Formats
short vertical destination clips, long-form destination guides, event teasers
Tone
promotional, scenic
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to get to Estoniabest things to do in Estoniadigital nomad visa requirements
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
Finland20%
🇩🇪 Germany10%
🇺🇸 United States10%
🇬🇧 United Kingdom10%
LanguagesEnglish 60%Finnish 15%German 10%Other 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
tourism
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Official tourism board content with no flagged titles among the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6k8.4k0
X–––
TikTok–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 164 days ago.

We're the official international Youtube page for visitestonia.com, bringing you travel ideas, offers, attractions & events, competitions, fun facts and more from Estonia! Travel. Holiday. Tourism. Medieval charm, northern quality, western mindset. Facebook: http://www.facebook.com/visitestonia Twitter: https://twitter.com/visitestonia @visitestonia Instagram: @visitestonia #visitestonia Pinterest: http://pinterest.com/visitestonia/ #visitestonia Linkedin: https://www.linkedin.com/company/visitestonia Tiktok: https://www.tiktok.com/@visitestonia Administration of this page is supported by Eu
Visit Estonia's own profile description on YouTube

Are you Visit Estonia? Claim or remove this profile.

About Visit Estonia

Visit Estonia (@visitestoniaofficial) is the official YouTube channel of Estonia's national tourism promotion, sharing travel ideas, events, food and destination clips. The channel posts infrequently, with three uploads in the past year, and most content is short vertical video under a minute. Its audience appears to be English-speaking and Finnish-speaking travelers, with estimated viewers skewing 25 to 45, though these figures are estimates rather than channel-reported data.

The channel's median video draws about 8,400 views, and its recent Shorts have reached over 280,000 views. Sponsored integrations are not part of the channel's output, as it functions as a tourism board promotion channel. Brand work here is institutional rather than commercial.

Brands in travel, hospitality, outdoor gear or food could consider a sponsored Short at $40 to $70 per video, based on $4 to $8 per 1,000 median views for Shorts-heavy channels. That works out to a CPM of $4 to $8 per 1,000 views, below the $10 to $30 CPM typical of paid ads.

Written from Visit Estonia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Visit Estonia can edit or remove this page at any time.

Questions about Visit

How much does Visit Estonia charge for a sponsored video?

Based on the channel's median of about 8,400 views and its Shorts-heavy format, a sponsored video would be priced at roughly $40 to $70 per video, or $4 to $8 per 1,000 median views. Rates are estimates based on Starbooked's rate rule, not a published price list.

What does Visit Estonia post about on YouTube?

Visit Estonia posts short travel clips about Estonia, covering destinations, food, events, nature and winter tourism. Most videos are under a minute and feature scenic footage with calls to explore the country.

How do I contact Visit Estonia for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is boosted before reaching out.

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