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VISIT FLORIDA (@visitflorida), the official Florida tourism channel based in the US, publishes short travel guides, town features and nature videos. It has about 61,000 subscribers and a median of 320 views per video, with roughly 46 uploads per quarter. Sponsored integrations are estimated at $150 to $250 per video for its Shorts-heavy catalog.

Why brands book VISIT

Reach Florida travel planners through a state tourism channel with steady Shorts output

  • Median of 320 views per video across the last 30 uploads, with a peak of 1,453 views
  • About 46 uploads in the last 90 days, mostly Shorts (70 percent)
  • Estimated rate of $150 to $250 per video, roughly $4 to $8 CPM equivalent, compared with $10 to $30 CPM for paid ads
Best fordestination marketingregional hotels and attractionsoutdoor gear brands
Watch forMedian views are low and the channel is a government-run tourism body, so partnership terms may differ from standard creator deals.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Hobbies & Interests15%
Food & Drink15%
Formats
short destination guide, nature ambience video, event roundup
Tone
upbeat, informative
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
under 60 seconds, with some videos 40 to 80 minutes long

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutWhich small towns in Florida are worth a day trip?Where can I stay and eat in a given Florida county?Which Florida events are happening this season?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover parks, festivals and small-town dining with no sensitive subject matter.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube61k32046
X–––
Instagram–––

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest today.

VISITFLORIDA.com — the official guide to the Sunshine State ☀️ Live More Floridays 🌴 Discover hidden gems, bucket-list adventures, and endless summer vibes. Subscribe for the latest videos, and follow us on social for travel inspo from all across Florida. Share your moments with #LoveFL for a chance to be featured! Plan your next Floriday at VISITFLORIDA.com. Facebook: https://www.facebook.com/VISITFLORIDA Instagram: https://instagram.com/visitflorida/ Twitter: https://twitter.com/VISITFLORIDA Pinterest: https://www.pinterest.com/visitflorida/ Website: https://www.visitflorida.com/en-us.html
VISIT FLORIDA's own profile description on YouTube

Are you VISIT FLORIDA? Claim or remove this profile.

About VISIT FLORIDA

VISIT FLORIDA is the official travel channel for the Sunshine State, run by the state tourism organization and based in the US. The channel was created in 2006 and has about 61,000 subscribers and 48.5 million lifetime views. Its output is mostly vertical Shorts (about 70 percent of recent uploads) covering small towns, county guides, state park ambience videos and seasonal festivals, with around 46 uploads per quarter.

Viewers are likely travelers and trip planners in the United States, with an estimated skew toward adults aged 25 to 54 who are interested in road trips, family vacations and regional events. Median views sit at 320 per video, and most videos are short and nonsponsored. Engagement is modest, with a like rate near 1.3 percent.

Brands in hospitality, outdoor recreation and regional food can use this channel for destination-focused placements. The estimated rate is $150 to $250 per video, equal to a CPM of $20 to $35 per 1,000 median views, which compares with $10 to $30 for paid ads. It suits brands with a Florida angle.

Written from VISIT FLORIDA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. VISIT FLORIDA can edit or remove this page at any time.

Questions about VISIT

How much does VISIT FLORIDA charge for a sponsored video?

Based on its median of about 320 views and Shorts-heavy catalog, an estimated sponsored integration costs $150 to $250 per video. Rates are estimates from public channel data and can change with scope and format.

What does VISIT FLORIDA post about on YouTube?

The channel posts short travel guides to Florida towns and counties, nature ambience videos, and roundups of seasonal events and festivals. Most of its recent uploads are vertical Shorts under a minute.

How do I contact VISIT FLORIDA for a brand deal?

Contact details unlock on Starbooked for $0.80. This creator is not currently boosted, so use the unlocked contact details to reach out directly.

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