Starbooked

Viva Nation TV (@vivanationtv) is a South Africa-based African entertainment channel posting artist interviews, music videos and event coverage. It has about 66,500 subscribers but a median of only 350 views per video, and uploaded four times in the past year. Estimated rate is $150 to $250 per video. One June 2025 interview reached about 11,000 views.

Why brands book Viva

Entertainment media brand with deep access to South African music artists

  • Channel holds 66,500 subscribers and over 47 million lifetime views across 269 videos.
  • Interviews with artists such as Babes Wodumo and Bongani Fassie show real industry access.
  • Recent median views are 350, so value lies in access and content, not reach.
Best formusic and event promotionartist launches in South Africamedia partnerships
Watch forMedian views of about 350 are far below subscriber count, and uploads have slowed to four in a year.

Brand fit report

Content

Topics, IAB taxonomy
Music and Audio70%
Television20%
Food and Drink10%
Formats
artist interviews, event highlights, music videos
Tone
conversational, celebratory
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 15 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutnew South African music releasesartist background and interviewsupcoming album launches
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
50%women
50%men
Countries
South Africa75%
🇳🇬 Nigeria5%
🇺🇸 United States5%
Other15%
LanguagesEnglish 90%Zulu 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Viva Talks with Hlengiwe Masondo' are interviews with gospel and pop artists, with nothing flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube67k3510

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 184 days ago.

Welcome to Viva Nation TV, an African entertainment platform showcasing the hottest local, African, and international content across music, film, and production. Viva Nation TV is your go-to destination for official music videos, exclusive interviews, behind-the-scenes footage, and emerging talent from across the continent and beyond. Focused on culture, creativity, and authentic storytelling, Viva Nation TV connects audiences with established stars and rising artists shaping today’s entertainment landscape. Expect fresh visuals, real conversations, and premium African content curated for a g
Viva Nation TV's own profile description on YouTube

Are you Viva Nation TV? Claim or remove this profile.

About Viva Nation TV

Viva Nation TV (@vivanationtv) is a South Africa-based entertainment channel covering African music, film and artist culture. Recent uploads are interviews under the Viva Talks and On The Couch banners, plus album listening sessions, event coverage and occasional official music videos, with artists across gospel, hip hop, amapiano and pop.

The channel has about 66,500 subscribers and 269 videos, but recent videos draw a median of only about 350 views, and only four videos were uploaded in the past year. Its audience is likely South African music fans in their 20s and 30s, though this is an estimate. Likes and comments are low, so brands should treat the channel as a content and access partner more than a reach channel.

Using the Starbooked rate rule, the estimated rate is $150 to $250 per video, the floor, because the computed value falls below it. That is a CPM of $20 to $35 against $10 to $30 for typical paid ads. It could suit event promoters and music brands that want interview or launch coverage.

Written from Viva Nation TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Viva Nation TV can edit or remove this page at any time.

Questions about Viva

How much does Viva Nation TV charge for a sponsored video?

Starbooked estimates $150 to $250 per video, the minimum range, because median views are only about 350. Pricing for event or interview coverage may be negotiated differently.

What does Viva Nation TV post about on YouTube?

It posts interviews with South African and African artists, album launch and listening sessions, event highlights and some official music videos across gospel, hip hop and pop.

How do I contact Viva Nation TV for a brand deal?

A business email is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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